1978 Continental Mark V - Spectacularly Preserved -- 14,409 Actual Miles on 2040-cars
United States
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1978 Continental Mark V -- Spectacularly Preserved --14,409 Actual Miles Here is a fully-optioned Mark V that has rarely seen direct sunlight, stored since the end of the 70s under blankets in the original owners' garage. Not a designer edition, this striking automotive landmark represents Lincoln's full-sized, personal luxury coupe in its purest form. The 1977-79 Mark V was Lincoln's final three-year run of the Mark in a decade that celebrated "huge". It is widely considered the best built and designed of the later 70s American luxury coupes, sharp of line and still elegant. This car, uncovered not far from the dealership that sold it, retains all the sparkle and freshness it had when it was purchased brand new. Attention-grabbing in Dark Red Metallic Moondust and larger than life, this gorgeous Mark V has clocked a scant 14,409 miles since it left the assembly plant in Wixom, MI. It is highly optioned and fully-documented, and comes complete with every tag, manual or piece of paperwork it was factory or dealer supplied with, including the original window sticker, metal ownercard, and not one, but two build sheets. The smallest details original to the car are intact -- a reminder label to make sure the gear selector is engaged in park, the Ford plastic envelop that can also "be used as a litter bag", even the driver's starting instructions still mint and wrapped around the visor. Purchased in July, 1978, for a hefty $16,082 at McKinney Lincoln-Mercury in Salem, Oregon, this Mark was little driven, and lovingly stored for decades. Motive power is the 7.5 litre 460, an option for 78 and phased out in 79. The big block is complemented by a four barrel and optional dual exhaust system, and though all Detroit engines were now de-tuned, it still packs 360 lbs. of torque. In standard trim, the Mark V was already loaded, but this coupe came with an additional 21 options as shown on the window sticker. Among the extra-cost amenities are power vent windows, miles to empty indicator, and a time-capsule quadraphonic eight track. (See full option list below). The massive doors swing easily. Opening one, you are greeted by the Red/Rose Luxury Group interior, well padded with leather and a delight. All is as new and unmarked, and amazingly fresh. By appearance, no one has ever sat in rear. Simulated wood paneling is shiny and rich. Air conditioning keeps the cabin wonderfully cool, the second hand on the Cartier clock fluidly spins, and the silence and comfort while gliding down the road are unmatched. You feel the weight and solidity Lincoln engineered into this car. So did Lincoln's customers. The new for 77 Mark V handily outsold its nearest competitor, the barge-like Eldorado. Larger than the previous Mark IV, yet 400-500 pounds lighter due to weight-saving metals, the Mark V returned better fuel economy and stopped better as well -- with the advanced Sure-Track four-wheel disc brake system. Extreme originality is what this Mark V is all about. It's still rolling on the Michelin 225-15 X radials as equipped, with generous tread left. The optional full-sized spare and jacking equipment has never been remove. The paint and chrome are lovely, the landau roof unfaded, mechanical and electrical systems faultless, every switch or button operates as designed. The Continental Mark V, last of the breed. Jock Ewing drove one in the TV series Dallas. That show is gone, but Jock's taste in large and exclusive automobiles is still with us. A survey of the recent sales prices for this American luxury classic shows a dramatic appreciation curve, with no end in sight. This Mark is in the topmost tier of documented, as delivered, extremely low-mileage cars and is offered at an obtainable price. Shipping arranged nationally and internationally. Extra Cost Options: ROOF VINYL - LANDAU 7.5 LITRE/460 ENGINE PAINT STRIPES - CUSTOM DUAL EXHAUSTS FUEL INDICATOR - MILES TO EMPTY ILLUMINATED ENTRY SYSTEM INFLATABLE SPARE TIRE - DELETE DEFROSTER GROUP STEERING WHEEL - TILT SPEED CONTROL SEAT RECLINING - PASSENGER RADIO - AM/FM STEREO W/ QUADRASONIC 8 TRACK TAPE WINDSHIELD WIPERS - INTERVAL RED/ROSE LUXURY GROUP APPEARANCE PROTECTION GROUP MIRROR- RIGHT HAND REMOTE CONTROL INTERIOR LIGHT GROUP POWER LOCK CONVENIENCE GROUP POWER VENT WINDOWS WHEEL COVERS - WIRE MOLDING - ROCKER PANEL PREPARATION CENTER SERVICE |
Lincoln Continental for Sale
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Auto blog
Why the 2015 Lincoln MKC is 'holding some powder'
Thu, 19 Jun 2014Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on television? It's because Lincoln is "holding some powder."
Those are the words of Lincoln's global director, Matt VanDyke, who tells Autoblog that the company is holstering some of its marketing guns because it's keen to avoid repeating the ill-timed efforts that blighted its last rollout, the MKZ. That vehicle's launch early last year was beset by various delays related to manufacturing and quality. The cadence issue was so dire that by the time the model reached showrooms in volume, Lincoln had already blown most of its budget on things like Super Bowl ads that ran weeks or even months before customers could check one out in person. It was a particularly trying series of events for parent Ford because the MKZ and its oversized marketing spend were charged with relaunching the Lincoln brand to the public.
Keen to avoid repeating the same timing issue and mindful of consumers' habits at this time of year, Lincoln is taking a different strategy with the MKC. According to VanDyke, "What we don't want to do is try and fight the summertime - people using television being down, and other mass media when school's out. New television shows aren't on." Of course, that doesn't mean Lincoln is sitting idle. VanDyke says, "By no means are we quiet during the next 90 days. This year, we're going to really spend the next 60 to 90 days using digital and social media, in-theater advertising and the like, and once we have full availability at dealerships, we'll really ramp up the advertising later on in the summer." Part of that early media effort includes immersive digital marketing like Lincoln's clever Dream Rides web experience.
Lincoln MKX Concept announces impending launch in China
Sun, 20 Apr 2014Lincoln has finally dropped the details on the MKX Concept after a few days of teasing. Set for a very important global debut at the 2014 Beijing Motor Show, we're going to have to see this conceptualized version of the third-generation MKX in person before we can draw any real conclusions on the effectiveness of its design.
One of the things Lincoln will need to do to succeed is deliver something to customers that's unique to the brand's vehicles, which are exclusively rebadged models from parent company Ford. We're not sure this is going to be distinctive enough.
Unlike its last new vehicle, the Navigator, the work done on the MKX is smooth and refined. The stance of the vehicle, with its 21-inch wheels, is aggressive enough. Viewed from the profile, the overhangs appear rather short, while character lines keep it from looking slabsided. In front, we might be witnessing the cleanest interpretation yet of Lincoln's twin grilles. The headlights are slim and stylish, and we're digging the shape and style of the mirrors, which feature integrated turn signals that outline the mirror cap.
Lincoln's second, more traditional, Super Bowl commercial
Sat, 02 Feb 2013For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.