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2015 Lexus GS F is camo-free and frisky

Other than some missing badges and (hopefully) a not-yet-finished rear fascia, what you see here is an undisguised look at the long-awaited Lexus GS F high-performance sedan. Lexus' answer to the BMW M5 and Mercedes-Benz E63 AMG, the GS F has been spotted again.
Unlike our previous spy shots, though, this time around, the sporty Lexus has been caught testing on the Nürburgring, so our spy shooters have managed to get a look at the car from all angles. Building on the aggressive styling of the GS F-Sport, the GS F gets bigger air intakes and a lower chin spoiler up front. Like before, we see the signature stacked exhaust outlets, but they still seemed roughed into rear fascia, which gets an aero-aiding diffuser.
We still only have guesses as to what will be under the hood, but a 465-horsepower, 5.0-liter V8 sounds good to us. Expect to see the production GS F on the road by 2015.

Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

Optimistic Lexus bumps US sales target higher

Last year Lexus sold 244,166 cars in the US, slotting into third place in the luxury segment behind BMW and Mercedes-Benz. Earlier this year Lexus said its target was 260,000 units in the US (which would still put it behind BMW's and Mercedes' numbers from last year), but Automotive News reports that it has raised its upper outlook to 270,000 cars.
The half-year pace hasn't been enough to make either number, but Lexus is gunning for a 15-percent gain in IS sales behind the arrival of the 2014 model, and this is also the first full year of sales of the new ES and LS. Lexus will most likely end the year in third place in the luxury segment behind BMW and Mercedes again, even if it does sell 270,000 units, but has said its prime directive is "good, steady growth."