2004 Lexus Rx330 Loaded Sport Utility 4-door 3.3l on 2040-cars

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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus GS F points its gaping grille at the BMW M5

A mere trio of weeks after the latest report in the slow-moving Lexus GS F rumor cycle, we have a brand new batch of spy photos of the BMW M5-fighting sedan. Looking more and more production ready - notice the more finished exhausts compared to our last round of photos - the GS F can be seen poking around what we imagine is Germany.
If the RC and RC F Coupes are any indication, it looks like Lexus will start fitting its high-performance models with a new, single-frame version of the spindle grille while a dual-frame grille will be reserved for lesser trims. Backing up that suspicion is the new single-frame grille found on this prototype, marking the first time the suspected F line styling piece has been seen on a GS F prototype.
The aforementioned staggered quad exhausts look good on the GS' rear end, while a none-too-subtle rear spoiler ups the rear's visual flair. The low-profile rubber and the multi-spoke, black wheels are nice touches that work well with the front fascia features, in addition to the new, camo'd grille and substantial brake cooling ducts.