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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Production Lexus NX small CUV headed for Geneva

Just five months ago, our spy photographers caught what appeared to be a mule for the forthcoming Lexus NX crossover with the body of a CT 200h for disguise. Then the LF-NX Concept CUV debuted at the Frankfurt Motor Show (it showed up at the Tokyo Motor Show as well) with a massive spindle grille and an extreme version of Lexus' sharp-edged new styling language on full display. Now Auto Express reports that a production version of the LF-NX concept will grace the Geneva Motor Show next March and go on sale next summer. If the names that Lexus trademarked a while back are any indication, it'll come in two trims, NX 200t and NX 300h.
Concept vehicles often look outrageously bold, with more extroverted styling than what eventually makes it into the production version. But Lexus reportedly will leave much of the LF-NX concept's styling alone for the production version, citing its customers' changing tastes.
"What we're finding is that these days customers want to be more expressive, so a lot of the concept's inherent design will come out in the finished car," says Paul Van der Burgh, Lexus' European director. "Why would you want something that looked like everything else in the segment?"

2014 Lexus CT 200h gains familial hourglass figure

Following reports from last week that a refreshed Lexus CT 200h would arrive in dealers for the 2014 model year, we've gotten our first glimpse of what said refresh entails, and well, at first glance, it's not much. Lexus has fitted its familial spindle-style grille and a new set of headlamps to the hybridized hatchback.
Out back, the CT 200h has gotten a set of slightly slimmer taillights, while the F-Sport model shown here sports a revised rear bumper, with what looks like a subtle diffuser and some vertical vents. All told, the exterior refinements are nice, if not subtle, additions to the five-door hatchback.
It's unclear if anything has changed inside the CT 200h, although we'd expect a similarly light refreshening in line with what's been done outside. As for the hybrid powertrain, we wouldn't expect a wholesale change in that department - at least until the next-generation CT arrives around 2016.