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Lexus asks fans to help name new orange shade for RC F

Flip through the catalog for most Lexus models and you're bound to see an array of different shades of beige and gray. But even Lexus has its wilder side, denoted by the letter F, and those models can wear brighter hues.
The IS F, for example, offered an electric shade of blue which Lexus called Ultrasonic and a deep red called Matador, along with the usual silver, gray, white and black. But for the new RC F, Lexus is preparing to offer an even more vibrant shade of orange. It just doesn't know what to call it. That's why it's asking fans on Facebook to help it name the color - similar to the crowd-sourcing SRT did for the Viper's bright blue and Chevy did for the Volt's pale green.
Top suggestions currently include Tangerine Flame, Solar Flare, Outrageous Orange and Fiery Orange. Given how similar the shade looks to that which adorned the track-tuned LFA with the Nürburgring package, we can't help but wonder if LFA Blaze or Nordschleife Blur might not be more suitable. Or, if we're being honest, McLaren Orange or Arancia Borealis... though we know some guys in Woking and Sant'Agata Bolognese who might object.

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Lexus RC F GT3 Racing Concept threatens to go racing

In case you needed more proof that the Lexus RC F is a statement car intended to scream "This is not your father's brand" (yes, we're paraphrasing the tagline of another automaker), here it is: the Lexus RC F GT3 Racing Concept. Lexus introduced a GT500-spec version of the RC F at the Tokyo Auto Salon last month, but this GT3-spec entrant and its Reading Rainbow paint job will get to show off at the Geneva Motor Show to whet the appetites of European racing outfits.
Although referred to as a concept, it will shake that name off when it completes a season of testing this year. Next year, Lexus will make it available to paying customers, and says the car will be cleared to race in the Occident and in Japan's Super GT series alongside its GT500 cousin.