2010 Lexus Ls460 L Awd Leather Sunroof Nav Rear Cam 13k Texas Direct Auto on 2040-cars

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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus launching new Crafted Line special editions at Pebble Beach

Over the course of the past 25 years, Lexus has done one heck of a job winding its way into the luxury automobile market previously dominated by the Germans. And now it aims to take another step into the luxury arena with The Crafted Line by Lexus.
Set to debut at Pebble Beach later this month, the Crafted line offers the Storm Trooper treatment with high-contrast white paint and black trim. The interiors are done up in two-tone black and red, and Tumi has done up a special set of luggage to match.
The special edition will be available on the ES350 as well as the F Sport versions of the LS460, GS350, IS250 (in both rear- and all-wheel drive) and RX350 AWD. Each will be limited to around 1,000 examples (give or take, depending on the model), with pricing set to start at around $42,000 for the ES pictured above. Scope out the full details in the press release below.

Lexus boots up early NX configurator

Lexus is ramping up to launch its NX luxury compact crossover. Its international website just launched a teaser page for the CUV that shows off the available models and some nifty new photos of the upcoming vehicle on location. The site also includes an early configurator to allow potential customers to imagine their future NX.
Unfortunately, the configurator is quite bare bones at the moment. It only allows users to choose from 4 trims, 10 colors and 3 wheel designs. You can't do anything to the interior, and there are no options. Pricing is still a mystery as well.
We do know that in the US the NX is offered with either the company's new 2.0-liter four-cylinder, turbocharged engine with a six-speed automatic or a 2.5-liter four-cylinder hybrid powertrain. The F Sport package is also available with either engine for a dash more sport in your crossover.