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This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.

2014 Lexus IS 350

Long regarded as one of the best driver's cars of all time, the BMW 3 Series has always been targeted by luxury automakers trying to create their own exciting, bang-for-the-buck sport sedan. For years, BMW has managed to ward off would-be rivals to its iconic 3 Series, but the combination of a softened F30 and solid, hard-hitting competitors could soon relieve the car of its crown. While the all-new Cadillac ATS has received the most publicity in this segment since its introduction, the 2014 Lexus IS has come on strong in its third generation to put plenty of heat on the 3 Series as the current-best luxury sport sedan.
The IS might be Lexus' most important launch in some time, as a new, strong attempt to draw younger buyers into showrooms. Rather than taking the same conservative path as the preceding IS, Lexus attacked the new car's design with enthusiasm. Exaggerated exterior styling, while certainly polarizing, definitely gets this car noticed.
We've certainly noticed the 2014 IS, with a couple of first drives (for the IS 250 prototype and the IS 350 F Sport) and a Quick Spin so far. This time around we had a chance to get a little more intimate with a staple of the new IS lineup: the non-F Sport, rear-wheel-drive IS 350.

Like sands through the hourglass, so is the 2014 Lexus GX

Well, that didn't take long. Just days after patent images leaked, Lexus has released pricing and images for its redesigned 2014 GX 460. Our first reaction is... wow, look at the front end on that! The updated luxury SUV features what Lexus calls "a new interpretation" of its now-trademark Spindle grille. The oversized hourglass shape is certainly unique, and whether for good or bad, it's sure to make the GX stand out.
The redesigned GX is set to hit dealerships in September and it starts at $49,085 - nearly $5,000 less than the 2013 model. Along with the new grille, it comes with standard LED headlights and daytime running lights. Inside, the GX boasts a new eight-inch touchscreen display with backup monitor, HD radio with complimentary weather and traffic data, Bluetooth and a vehicle information display. New espresso wood with black trim is also available for 2014.
Of course, the Luxury model, which starts at $60,715, adds even more frills, including navigation, a new Blind Spot Monitor with Rear Cross Traffic Alert, adaptive air suspension and Intuitive Parking Assist. Some of these features are also available on the base model with the addition of the new Premium Package, which Lexus touts "will be at the same price as the base 2013 model year GX 460."