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Tata to get Jaguar and Land Rover tech, platforms too?

Since buying Jaguar Land Rover, Indian automaker Tata has generally left its luxury arm's platforms and technology alone. However, those days might be gone. The two of them are gradually growing closer with coordinated development and rumors of shared platforms. And it looks like all of that work and money is finally going to pay off with an actual vehicle in the near future.
According to Australian website Drive, Tata wants to make its cars more attractive to buyers outside of India, and to do that the company knows it must improve quality. The Indian company is being careful, though, because it doesn't want to dilute the Jaguar or Land Rover brands with cheap models. "You're going to see in the future a lot of sharing of technologies and platforms over time, but you won't see a JLR with a Tata badge on it," said Darren Bowler, managing director of Tata's Australian distributor, to Drive.
According to Bowler, these future vehicles are already on the way. Tata and JLR have a global platform in the works for 2017 that both companies could use for cars or crossovers. He also hinted that Jaguar's new Ingenium engines could be shared among the brands in the future, too.

Jaguar SUV mule doing Ring testing in Evoque clothes

Jaguar has moved its Range Rover Evoque-bodied tests of the production C-X17 Concept from icy streets to the legendary Nürburgring, as work continues on the brand's first SUV.
Really, there's not a great deal of new stuff here. Based on the number plates, this is a different vehicle from the one we saw back in March, which we originally identified as the upcoming replacement for the Land Rover Freelander/LR2. The details, though, appear largely the same. The biggest distinction we can see between the March tests and this are the US-spec headlights, which add amber reflectors at their sides. Based on these shots, it does seem as if the C-X17 should be a fairly poised road vehicle, as the engineers hustle it around the 'Ring.
Of course, as soon our spies can capture images of a production-bodied C-X17, we'll be sure to pass those on to you. Until then, take a look up top for images of the Range Rover-bodied Jaguar as it tests at Germany's Nürburgring. You can also scroll down for our March images for the C-X17 mules testing on public roads.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.