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Jaguar demanding customer data from reluctant dealers

Nearly every major business is collecting consumer data these days, and keeping that data secure has come to the forefront of many customer's minds. Jaguar Land Rover North America's decision to begin requesting more customer info from its dealer network appears unfortunately timed, however. If it had come a few years ago, it might have been ignored, but in today's climate of heightened awareness, a few dealers are pushing back. To put the showrooms in an even tougher position, JLR NA is threatening to deny quarterly incentives if they do not turn over the customer data, according to Automotive News.
JLR NA instated the nationwide plan, which it calls Single View CRM, on February 7, but according to Stuart Schorr, Jaguar Land Rover North America Vice President of Communications, the automaker has been negotiating with its dealers to institute the new program for over a year. Schorr tells Autoblog that no financial information is being shared, noting that such data is limited to customer details, including things like what vehicles they own and whether they have any pending service. The initiative is meant to "improve customers' and owners' engagement with the brand," he said. Also, the company is not accessing dealer data itself; instead showrooms are asked to enter the info into JLR's database.

Jaguar crossover won't be based on Evoque or have off-road chops

Jaguar's long-rumored crossover won't be built on the same platform as the Land Rover Range Rover Evoque, says the Australian site Car Advice. The future of the new CUV remains uncertain, but if Jaguar does dip its toes into the SUV/crossover pool, though, the new vehicle will likely be a car-based soft roader, lacking (or perhaps more appropriately, not needing) the off-road-engineered chops inherent in Land Rover's small CUV platform.
Jaguar product planner Steven De Ploey explained to Car Advice, "There's many groups around the world [platform sharing] - obviously Volkswagen Group is doing it all the time - but I think we have to be careful. He added, "Jaguar is something quite different... It's about capability, but very much on-road focused capability." That seems to gel with our suspicions that the XQ, as it's expected to be called, will share its platform with an upcoming small Jaguar sedan, the oft-rumored X-Type successor.
Still, we'd recommend taking any mention of a Jaguar crossover with a grain of salt. Based on many of the (quite compelling) statements made by De Ploey against a Jag crossover and previous statements made by Jag's design boss, Ian Callum, the case against a leaper-bearing crossover seems strong. If a high-rider were to arrive from Jaguar, though, the article insinuates that it'd be more in line with the BMW X6 or upcoming X4 - sort of a coupe-based crossover. Like we said, grain of salt. If a Jag crossover is going to arrive soon, the upcoming Frankfurt Motor Show is the most likely locale for its debut. We'll find out in a few weeks.

European automakers gear up for Brazilian production

Brazil is the place to be, apparently. Toyota has been investing in the South American country, as has BMW, which announced a $261 million investment in October 2012, on the heels of an Audi factory announcement in San José Chiapa. The high-end immigration is only set to continue, as Mercedes-Benz and Jaguar-Land Rover have both announced plans to set up manufacturing operations there.
Mercedes is the big news here, as its new facility will see the German manufacturer invest 170-million euros for production of its next-generation C-Class and upcoming GLA-Class. "Brazil is an important future market. With our local production we accept the challenge and take on the competition," noted Andreas Renschler, Management Board member for Production and Procurement at Mercedes-Benz Cars and Mercedes-Benz Vans. Production is expected to begin by 2016.
Jaguar-Land Rover, meanwhile, isn't so concrete in its plans. The news of its investment in South America comes from a job posting for a plant quality manager in Brazil that was picked up by the UK's AutoCar. "Portuguese language skills will be definite advantage" for interested candidates, according to the job listing. The want ad follows on the heels of remarks by Jaguar Land Rover's Dr. Ralph Speth, who said there are "very intensive discussions" with Brazil's government. Unlike Mercedes, there's no mention of which vehicles will be produced in South America, although AutoCar thinks the Freelander, sold in the US as the LR2, is a leading contender.