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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Bugatti Veyron, Lexus LFA, McLaren MP4-12C and Lambo Aventador in 1/4-mile shootout... who wins?

Automobile Magazine scribe Jason Cammisa was sent into the desert to referee four carbon-fiber-bodied wild animals fighting it out over the quarter mile: the V8 McLaren MP4-12C, the V10 Lexus LFA, the V12 Lamborghini Aventador and the W16 Bugatti Veyron Grand Sport. It's a tough job, innit?
The Head 2 Head race was run elimination style, with the winner of each two-up challenge facing the next devil up the totem pole. Although you might not have any doubts about the eventual victor, how each of these supercars fared is good watching. See all the screaming for yourself in the video below.

Lamborghini Super Trofeo one-make racing series coming to America

Starting in June, racing fans in North America will have another way to get their fix. Lamborghini is bringing its Super Trofeo series to the US and Canada in a "long-term" deal that kicks off in a six-race season this year and should bring some extra excitement to the newly formed United SportCar Racing series in coming years.
The inaugural Lamborghini Super Trofeo North America race will be held at Mid-Ohio on June 15 and 16 with most of the rounds running alongside Grand-Am, International Motor Sport Association and American Le Mans Series races; the season finale will be held at the Indy Car event at Fontana, California on October 18 and 19. More importantly, the winners of each round will compete in a world final at a race in Italy against winner from the Super Trofeo races in Europe and Asia.
All competitors will be piloting specially prepared Gallardo LP 570-4 racecars featuring 570-horsepower V10 engines and paired with all-wheel drive. Scroll down for the Lamborghini press release, which gives the full six-race schedule.