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Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.

Watch this 1,000-mile Lamborghini Espada road trip

The Lamborghini Espada was four-passenger GT built by the Italian automaker from 1968-1978. While some may consider its appearance ungainly, a 60-degree, 4.0-liter V12 fed by Weber carburetors generated 350 horsepower, enough to give the 3,600-pound two-door spirited performance when compared to its peers. Making the driving experience even more engaging was its standard rear-wheel drive, a slick five-speed manual gearbox and a lack of power steering (the automaker offered an automatic and power steering on later models).
Whether or not you are a fan of this unique four-seater or its era, this Evo magazine video of editor Harry Metcalfe touring France as he makes his way along the epic Route Napoléon (today, part of a 200-mile section of Route Nationale 85) is worthy of its 19-minute run time - if not for just the sound of the wailing twelve-cylinder engine.
The mountain portions are simply spectacular, and Metcalfe does his usual excellent job narrating as he joyfully coaxes the GT's narrow tires (205/70-15) around each corner, calling the Lamborghini a "four-wheel drift machine," but actually preferring its high-speed capabilities. We particularly enjoyed his fuel stop, explaining the odd top-off procedure, as well as his early morning pre-flight when he realized that the Lamborghini had been running on only 11 cylinders during the previous day's segment. Watch the joy in the journey below.

Lamborghini has already pre-sold 700 Huracans

It's barely been two months since Lamborghini revealed the new Huracan. The latest ten-cylinder Raging Bull hasn't even had its public debut yet, scheduled to take place next month at the Geneva Motor Show (the same show where McLaren will reveal its new 650S and Ferrari the revised California T). But the Bolognese automaker has already managed to take a whopping 700 orders for the new supercar.
Not that the customers are waving their checkbooks sight unseen, mind you. Over the course of the past month, Lamborghini has been carting pre-production Huracans around the world for VIP clients, 700 of whom have put down their deposits.
To put that number into perspective, consider that in 2012 (the last full year of production), the factory in Sant'Agata built just over 1,200 Gallardos. Assuming Huracan production continues at the same pace, that means Lamborghini already has over half a year's worth of production spoken for. So if you want to get yours anytime in the coming year, you'd better get your deposit in lickety-split.