2012 Lamborghini Aventador Lp700-4 Grigio Estoque W/ Nero Ade Leather 551 Miles on 2040-cars

Auto blog

Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

Lamborghini teasing 50th Anniversary model in video?

This new year is going to mark a lot of anniversaries in the automotive world, including the 60th year of the Chevrolet Corvette and 50 years since the introduction of the Porsche 911 and the Lamborghini brand. We already know Chevy is celebrating with the all-new C7 Corvette, and we've heard rumblings that Lamborghini might be planning a new model of its own.
Tucked in at the end of a great video highlighting the first 50 years of Lamborghini, there's a quick glance of a shadowy car with Gallardo-like headlights. There isn't much to go off of in this shot, but we do see that the front fenders are more squared-off than any other current model, meaning that it could very well be the 2014 replacement for the Gallardo.
Scroll down to watch Lamborghini's history (and possibly future) wrapped up quite nicely in a 72-second video.