2014 Kia Sportage Sx on 2040-cars

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Kia Sorento is the official ride of the Justice League

Toyota showed us a Spongebob Squarepants-themed Toyota Highlander last week. Kia has now revealed a Justice League themed Sorento. Can we just have normal, competent crossovers without all the animation frosting, please?
To be fair, this Sorento is for a good cause. It will be part of a charity auction on eBay, benefitting DC Entertainment's We Can Be Heroes campaign, which raises money for the famine-ridden Horn of Africa, a region that's facing its worst food crisis in six decades. DCE's President, Diane Nelson, claims DC has managed to raise over $285,000 through crowd-funding campaigns and unique opportunities for its fans. The Justice League Sorento is just the latest such fund-raising opportunity, with the automaker having already commissioned a number of similar themed vehicles for individual members of the Justice League.
The seven-passenger Sorento was designed by Jim Lee and created by West Coast Customs. It sports graphics that, relative to the Spongebob Highlander, are downright subtle. Batman, Green Lantern and Wonder Woman are depicted on the driver's side, while Superman, the Flash, Aquaman and Cyborg are on the passenger side. The Justice League logo is emblazoned on the Sorento's hood.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2014 Kia Sportage facelift arrives with updated 2.4L, new grille

The third-generation Sportage has been around for a few years now, but Kia is making some minor changes to its compact crossover for 2014. As expected with a small, mid-cycle refresh, there isn't anything too major to report here, but the important news for the 2014 Sportage involves what's behind that modestly updated fascia.
Kia has revamped the Sportage's base 2.4-liter inline four-cylinder engine to add direct injection, which is said to improve efficiency, although no fuel economy numbers have been released yet. Switching to DI has also increased the engine's output, up slightly from 176 horsepower and 168 pound-feet of torque in 2013 to 182 hp and 178 lb-ft for 2014. Additionally, LX models now receive the sportier shock setup previously available only on EX and SX trims.
More importantly, the base trim level has been dropped from the 2014 Sportage lineup, meaning the car's manual transmission has been axed, as well. Pricing hasn't been released yet, but the 2013 Sportage already undercut competitors like the Chevy Equinox and Toyota RAV4 by thousands of dollars, so even a modest increase for 2014 would still position the Kia rather nicely in the segment.