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Kia debuts Forte 5-door with available 201-HP turbo engine

The US-bound 2014 Kia Forte first showed up in sedan form back at the LA Auto Show last year, but Kia unveiled the hatchback version of the car today at the Chicago Auto Show. Unlike the current Forte five-door the 2014 will feature styling that is distinct from its sedan counterpart, but the big news is it will also get a few extra ponies under the hood.
Since the Forte five-door will only be offered in EX and SX trim, the sedan's 1.8-liter inline-four is not offered on this model. The base engine in the EX is the 2.0-liter direct-injected four, producing 173 horsepower and 154 pound-feet of torque. Those looking for more power should check out the Forte SX, which uses the 1.6-liter turbocharged engine currently found in the Hyundai Veloster Turbo. This engine produces 201 hp and 195 lb-ft, and it can be paired to either a six-speed manual or automatic transmission; the latter of which is optional and comes with paddle shifters.
Aside from the obvious styling changes required for the added cargo area, the 2014 Kia Forte five-door gets numerous design elements to set it apart from the sedan. The face of the new hatchback will get a much smaller tiger-nose grille than the sedan, but it will get a larger lower intake, which we can't help but compare to the Mitsubishi Lancer Evo. Kia also gave the Forte dual exhaust outlets and LED taillights, and the SX model will get stylish 18-inch wheels. Inside, the five-door design allows the Forte to increase its cargo volume to 23.2 cubic feet, and the cabin can also be equipped with features such as heated front seats, ventilated driver's seat, navigation, leather seating and dual-zone climate control.

Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

2015 Kia K900

Let's be honest, Rich America. When you drive your fullsize luxury sedans, you don't clock any laps of the Nürburgring. You don't view your car as an alternative to air travel, ready to wheel between countries at triple-digit Autobahn speeds. Heck, you don't even take the long way home. Instead, you commute in fender-to-fender gridlock looking to be assuaged by sybaritic luxuries, your ride serving as a four-wheeled extension of your living room. Yet when it comes time to vote with your pocketbooks, you overwhelmingly skew toward European driving values - German ones, more specifically. You favor the firm rides, firmer seats and quick steering of cars like the BMW 7 Series and Audi A8. What gives? That's what Kia is clandestinely asking with its new 2015 K900.
According to Kia PR director Scott McKee, this 200.6-inch bruiser of a sedan is all about "at-ease luxury." That's a notion that was once very much synonymous with American automakers' approach to big high-end sedans - effortless comfort above all other considerations. Sprawling room in every direction. Fine materials no matter where the hand falls. The automobile as an isolative cocoon. Once upon a time, Cadillac and Lincoln owned the Comfort First game, but these days, there's almost nobody playing - the Lexus LS and Hyundai Equus are the only cars in this end of the market, everyone else is busy aping German values.
Kia planners could claim that the K900 has been intentionally targeted at a different sort of customer - and indeed, during the press conference ahead of our first drive in Santa Barbara, there was some discussion of "a different kind of luxury" and seeking "confident individualist" buyers. But the truth is, the Korean premium car shoppers that this car was primarily designed for crave exactly the sort of plush luxury experience the K900 dispenses. In other words, Kia is hoping that there are a few thousand like-minded Americans willing to overlook the badge on its nose and give this car a chance.