2015 Kia Sorento on 2040-cars

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Behold, Kia's Space Babies Super Bowl commercial

Kia is out to answer life's big questions in its ad for the upcoming Super Bowl. Questions like: Where do babies come from? The spot follows one father as he spins a tale to shield his young son from the world of adult truths. The story starts on planet Babylandia, where infants of every species live in peaceful coexistence until they're called to Earth. When that happens, the adorable little beings suit up and take a nine-month journey through space to their new home before parachuting from the heavens. Sure beats that tired old stork yarn.
Oh, and we forgot to mention there's a 2014 Kia Sorento in the spot as well. You can check out the whole shindig below for a quick chuckle. Expect to see the spot air during the fourth quarter of the Super Bowl, and keep your eyes peeled for the new Forte spot. We hear tell that ad features Alyssa Campanella in a robot get up. No, we don't get it either.

Kia K900 confirmed for LA Auto Show debut

Although there has been plenty of news about the Kia K9/Quoris over the past year and a half, we've yet to hear anything from Kia regarding the US fate of its flagship, rear-wheel-drive sedan. That changes today, however, as Kia has confirmed the recent rumor that the car would be renamed K900 for the US market, and that the luxurious sedan would debut next month at the LA Auto Show and go on sale next year.
Along with the announcement, Kia also released its first image of the US-spec K900, and, not surprisingly, this profile shot is identical to what we've seen in images for the Korean-market K9 and globally named Quoris (click above to enlarge). Unlike the closely related Hyundai Equus, the Kia K900 will offer customers the option of V6 or V8 engines, but it will be fitted with just as many luxurious amenities as its Hyundai counterpart.
We'll probably have to wait until closer to the K900's on-sale date for any official word on pricing, but last we heard, it will be priced between $50,000 and $70,000 - a significant step up from the current top-drawer model, the Kia Cadenza. Scroll down for the brief press release, and check back in a few weeks for live coverage of this car's debut.

Kia showcasing Optima T-Hybrid concept in Paris [w/video]

At the Geneva Motor Show earlier this year, Kia showcased a new diesel hybrid powertrain. And at the rapidly approaching Paris Motor Show, it will present that new technology in the Optima sedan concept you see here.
Called the Kia Optima T-Hybrid, the concept mates a 1.7-liter diesel with both a turbocharger and electric supercharger to a small electric motor and a 48-volt lead-carbon battery. The mild hybrid setup allows it to travel in electric-only model at low speeds and at cruise, regenerating brake power to recharge the battery. Kia said it chose the lead-carbon battery pack over lithium-ion because it's easier to recycle and does not require active cooling.
Because the powertrain is still under development, Kia isn't saying what kind of fuel economy or emissions figures it gets in the Optima T-Hybrid concept, but it is targeting a "significant reduction" in emissions and fuel consumption, while delivering 15 to 20 percent more power. Check out the system in action in the video below.