2011 Kia Sorento Lx on 2040-cars

Auto blog

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

2014 Kia Forte sedan priced from $15,900*

During our recent First Drive of the 2014 Kia Forte sedan, Kia revealed many of the sedan's specs, but left out pricing and fuel economy for its all-new compact sedan. With the new Forte set to hit dealerships soon, Kia has announced the starting prices for the sedan's two initial trim levels and released the fuel economy for the EX trim level equipped with the bigger engine. Marking a slight $500 jump in price over the current 2013 model, the 2014 Forte sedan will have a starting MSRP of $15,900 (*not including a destination charge of $800).
This price is for the base LX sedan with the 148-horsepower, 1.8-liter inline-four paired to the manual gearbox, but buyers wanting an automatic transmission will have to pony up an extra $1,500. Some of the notable features standard on the LX include Bluetooth and heated, power-folding door mirrors.
Stepping up to the EX trim level will run $19,400, but it also brings the peppier 2.0-liter direct-injected four-cylinder producing 173 horsepower and returning 24 miles per gallon in the city, 36 mpg highway and a combined rating of 28 mpg; Kia says these are EPA estimates, but the EPA's website does not yet list the 2014 Forte. Kia is still holding out on fuel economy for the base engine.

Kia design chief Peter Schreyer named Hyundai-Kia President

Automotive News reports Peter Schreyer has been appointed the first non-Korean president of Hyundai-Kia Motor Group. Schreyer is expected to retain his role as the chief designer for Kia, while also taking on new, high-level executive duties. He is now one of three presidents at the automaker.
The designer made a name for himself at Volkswagen, where he penned the 1998 New Beetle and lent his eye to the Audi TT. In 2006, Schreyer moved to Kia, where he quickly revised the brand's styling from bland, forgettable lines to bold, "tiger nose" creations. Analysts attribute much of the brand's recent sales success to Schreyer's influence.
Kia is expected to move 2.75 million units worldwide next year, while sister company Hyundai will likely beat its 2012 sales forecast of 4.29 million units, according to CFO Lee Won Hee.