2005 Kia Sedona Ex Mini Passenger Van 5-door 3.5l on 2040-cars

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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

IIHS says these are the safest cars of 2013

The Insurance Institute for Highway Safety (IIHS) has revealed its annual list of Top Safety Picks, an award that highlights automobiles it says offer "superior crash protection." A new and still more significant award, the Top Safety Pick+ honor, is given to those vehicles that earn good ratings for occupant protection in four out of five areas of measure. And while some 117 vehicles were given the TSP seal of approval for 2013, just 13 passed muster for TSP+.
To be fair, IIHS only evaluated 29 vehicles with its new testing procedures for TSP+ (we'd expect that the number of qualified cars will rise substantially for 2014). Luxury and Near Luxury midsize cars were the first groups evaluated, followed by midsizers in the Moderately Priced Cars category - unsurprisingly, it's only midsize cars that you'll find among the class this year.
Only two luxury sedans made the list of 13 for 2013: the Acura TL and Volvo S60. The other 11 cars on the list included entries from domestic, Japanese and German car makers: Dodge Avenger, Chrysler 200, Ford Fusion, Honda Accord (sedan and coupe), Kia Optima (but not its close kin, the Hyundai Sonata, strangely), Nissan Altima, Subaru Legacy and Outback, Suzuki Kizashi and the Volkswagen Passat all made the grade.

Kia Sorento is the official ride of the Justice League

Toyota showed us a Spongebob Squarepants-themed Toyota Highlander last week. Kia has now revealed a Justice League themed Sorento. Can we just have normal, competent crossovers without all the animation frosting, please?
To be fair, this Sorento is for a good cause. It will be part of a charity auction on eBay, benefitting DC Entertainment's We Can Be Heroes campaign, which raises money for the famine-ridden Horn of Africa, a region that's facing its worst food crisis in six decades. DCE's President, Diane Nelson, claims DC has managed to raise over $285,000 through crowd-funding campaigns and unique opportunities for its fans. The Justice League Sorento is just the latest such fund-raising opportunity, with the automaker having already commissioned a number of similar themed vehicles for individual members of the Justice League.
The seven-passenger Sorento was designed by Jim Lee and created by West Coast Customs. It sports graphics that, relative to the Spongebob Highlander, are downright subtle. Batman, Green Lantern and Wonder Woman are depicted on the driver's side, while Superman, the Flash, Aquaman and Cyborg are on the passenger side. The Justice League logo is emblazoned on the Sorento's hood.