We Finance!! 2012 Jeep Wrangler Sahara 4x4 Auto Hard Top Nav Uconnect 19k 1 Own on 2040-cars

Auto blog

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Marchionne uses racial epithet to describe what must power future Alfa Romeo models

Sergio Marchionne and his Fiat empire have a lot riding on the US return of the Alfa Romeo brand. The endeavor has been in progress for what feels like a lifetime - certainly for as long as Fiat has had the Chrysler brand under its Italian wing.
It's not surprising that Fiat CEO Marchionne needs a perfect first Alfa to mark a return to America. And here's where things get dicey. Nobody would argue with Marchionne's insistence that Alfa Romeo's be powered by Italian engines - as Marchionne himself is quoted to have said at the 2013 Detroit Auto Show, "There are some things that are well done in Italy."
If not what he said, then, it's how he said it that has eyebrows raised. "I cannot come up with a schlock product, I just won't. I won't put an American engine into that car. With all due respect to my American friends, it needs to be a wop engine." Wait, what's that?

Jeep does Renegade Chinese-style with Zi You Xia design concept

As we mentioned, Jeep is bringing a quartet of concepts to the Beijing Motor Show this year. Its largest model, the Grand Cherokee, is nowhere to be found, but its smallest is. That, of course, would be the new Renegade, which has been done up as the Zi You Xia design concept.
Taking its name from the Mandarin word (or words) for "rebel," the Zi You Xia takes its inspiration from the National Centre for the Performing Arts in Beijing, with a Warm Chocolate Gray paintjob with contrasting dark bronze trim. The roof, grille and mirror caps are color-keyed to match the rest of the exterior, riding on 20-inch alloys in the same dark bronze finish.
Inside it's all Piano Black, Anodized Copper and brown leather with plaid fabric inserts. Scope it out in the high-res image gallery above and the press release below.