2013 Jeep Wrangler Sport**factory Mopar Lift 35" Tires**3,585 Miles**baby On Way on 2040-cars

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eBay Find of the Day: 1977 Jeep J20 time capsule

Is it just us or has eBay really become, of late, a surprising time capsule of older, barely used automobiles? We've had the 2005 Porsche Carrera GT with 83 miles, the 2004 Ferrari Enzo with 175 miles, the 1987 Shelby Lancer with 22 miles, the 1989 Shelby Dakota with 23 miles - none of those four cars ever even registered - and the 1975 Cosworth Vega with 191 miles. You can add to that list a 1977 Jeep J20 - the kind of Jeep that enthusiasts point to when they beg the brand to make another pickup truck.
Listed on eBay by Masterpiece Classic Cars in Whiteland, Indiana, the Brandywine and Alpine White truck has used its 360-cubic-inch V8 paired with a three-speed automatic to go just 3,940 documented miles. Not surprisingly, it's listed in excellent condition and the images appear to bear that out. The three-quarter-ton pickup comes with its original manual and pamphlets, the Quadra-Track four-wheel drive probably just as ready to tackle the terrain as it was 36 years ago. If only it came with some John Denver to play in that AM/FM/8-Track stereo...
At the time of writing it hasn't garnered a single offer or bid, probably due to the above-top-dollar Buy It Now price of $34,900. Still, since this is likely the closest you'll get to a Jeep pickup for some time, we'd recommend admiring it in the gallery of photos above.

Jeep Cherokee Trail Carver is a more rugged Trailhawk

We briefly mentioned the Jeep Cherokee Trail Carver that was heading to SEMA last week when discussing the Mopar lineup set to be shown in Las Vegas. At the time, though, we weren't able to dive too deeply into details. But with SEMA in full swing, we were able to sneak over and grab some snaps of one of the first modified Cherokees we've seen. The Cherokee is, after all, kind of an unknown quantity in the modification department, being so new and featuring such a polarizing design. We were quite interested to see what Mopar could come up with.
Starting with the Trailhawk 4x4 and its 3.2-liter V6, the engine is fitted with a Mopar cold-air intake and a new exhaust, although it's not clear what sort of power boost has resulted. We'll admit, we were hoping Jeep and Mopar would get a bit more aggressive with the Cherokee's suspension (has anyone thrown a few-inch lift on the new Jeep yet?), but there's no mention of upgrades beyond the knobby, off-road tires. Those should do some good when the going gets rough, while rock rails are there to protect the Auburn Pearl paint on the body.
Speaking of that paint, it's complemented by an interesting graphics package in contrasting black and Crush Orange. The cabin sports Katzkin Amaretto leather seats, along with tech-friendly items like a wireless charging system for cellphones and wireless internet.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.