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Jeep Renegade gets Riptide and Frostbite customs at SEMA

The cute little Jeep Renegade isn't even on sale yet, but here at SEMA, the Mopar folks are giving us a taste of what's possible for the little CUV in the big wide world of customization. Part of Fiat Chrysler Automobiles' massive SEMA spread, the Renegade shows up in fresh Riptide and and Frostbite guises.
First up, the Riptide arrives in Vibrance Grandeur Blue with black wheels and a big ol' Jeep Performance Parts logo on the rear pillar. There are a few black accents elsewhere on the exterior, and a surfboard carrier rides up on the roof. The blue color scheme also finds its way inside the Renegade, on the instrument cluster and side panels, with contrasting white accents.
By contrast, the Frostbite Renegade reverses the Riptide's color scheme, with white being the main paint of choice, with blue accents abound. And inside, Katzkin seats wear blue upholstery. The Frostbite is a pretty functional creation, as well, with a Mopar ski/snowboard roof rack and a Jeep Performance Parts rock rail guard.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeep Wrangler diesel likely after 2015 model refresh

We automotive journalists aren't always the right people to ask about whether a US-spec vehicle should or should not be offered with a diesel powertrain (hint: the answer is usually "YES"). But when it comes to the iconic, off-road-ready Jeep Wrangler, we aren't the only ones who have been clamoring for an oil-burning engine behind that famous seven-slat grille. To that end, it appears there's good news on the horizon, as Jeep CEO Mike Manley recently told Ward's Auto that the "Wrangler is on the radar to get (a) diesel."
"I'm confident that the Grand Cherokee will show just how large a demand there is for diesel, and I think what that will do is reinforce the need for us to target Wrangler as a vehicle that can take a diesel," Manley told Ward's. The most rugged of Jeeps is scheduled to get an overhaul around 2015-16, and the diesel powertrain will likely be introduced around that time.
This year alone, Chrysler will be adding a diesel engine to the Grand Cherokee SUV, as well as the Ram 1500 pickup and Promaster utility van.