2007 Jeep Wrangler 4wd 4dr Unlimited X on 2040-cars

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Chrysler registers Trackhawk trademark

There may not be many ways to forecast what an automaker is planning for the future, but there are some. Trademark applications are one of them, and Chrysler has just applied with the US Patent and Trademark Office to protect the name "Trackhawk." The question is, what's it planning on using it for? We don't know for sure, but we can put together an educated guess or two. And one guess is that Jeep will use the name to replace the letters SRT on the performance version of the Grand Cherokee.
How do we figure, you ask? From a number of developments. For starters, the SRT division has been reintegrated into the Dodge brand. Those letters currently appear on only two vehicles from outside the Dodge lineup: one is the Grand Cherokee SRT, and the other is the Chrysler 300 SRT. We've heard ruminations (however unconfirmed) that the latter could be either discontinued or possibly relabeled, and if the same proves true of the GC, the Trackhawk name could serve as a on-road performance counterpart to the Trailhawk label applied to off-road versions of models like the Cherokee and Renegade.
Logical it may be, but it's hardly a foregone conclusion. The Trackhawk name could just as easily be used for a new concept (like the Trailhawk name was in 2007), for another kind of trim level or for something else entirely. In fact we don't even know for sure it'll be used by the Jeep brand specifically, or used at all for that matter. Automakers have been known, after all, to register names they don't end up using.

Jeep Wrangler Copper Crawler is our idea of a restrained Mopar shopping spree

According to a recent report, the Jeep Wrangler is the most popular SUV for customization, and this is backed up by the fact that the iconic off-roader was just named the Hottest 4x4-SUV at SEMA for the fourth year in a row. Looking for ways to keep its customers in-house rather than going aftermarket, Jeep and Mopar are always teaming to offer exciting new parts and pieces for the JK Wrangler.
Compared to most other Wranglers on display at SEMA - as well as other Chrysler Mopar SEMA concepts - the Jeep Wrangler Copper Crawler is surprisingly reserved, but should be no less exciting for owners to give their Wrangler a distinctive look. Starting off with an eye-catching copper paint scheme, the Jeep then goes on a Mopar catalog shopping spree with its matte black grille, black beadlock wheels, two-inch lift, Rubicon bumper (with a winch and aero end caps up front) and rocker panel and taillight guards.
Jeep also upgraded the Wrangler's transfer case for low-speed rock crawling (hence the vehicle's name) and cold-air intake for extra measure.

Marchionne: Midsize pickup still not in the cards; Ram 1500, Jeep Wrangler could use aluminum

During the Fiat-Chrysler briefings on Tuesday, Reid Bigland, head of Ram Trucks, outlined the new product plans for his brand, including confirmation that an all-new light-duty Ram 1500 will launch in 2017. From there, discussions spun off in two directions, with the main questions being: will Ram build a midsize pickup? And, following Ford's move to extensively use aluminum in its new 2015 F-150, will Chrysler be using this weight-saving material for the next round of its fullsize truck, as well?
"I think there is room for a Ram 1000," Fiat-Chrysler CEO Sergio Marchionne (pictured above) told members of the media, saying this is a conversation the automaker has been having internally for several years now. "We've tried this ... we've actually taken it to clinics," Marchionne stated, adding that the "response has been lukewarm."
"I have better use of aluminum in this house than a pickup truck." - Sergio Marchionne