Auto blog

Jeep Cherokee appears in Chrysler's second Super Bowl spot

The second of three spots produced by Fiat Chrysler Automobiles for this year's Super Bowl featured the all-new 2014 Jeep Cherokee. Aired during the game's half time show, the minute-long ad didn't strike as anything new or innovative from an automaker with a reputation for above average Super Bowl spots, but it did show the controversially styled Cherokee in the best light possible.
Called Restless, the commercial shows young, adventurous types doing the sorts of things that young, adventurous types do: surfing, skateboarding, cliff jumping, staring off into the sky with a pensive expression, etc. Scroll down to watch Restless for yourself and let us know in Comments if Jeep managed to hold your attention during half time.

Jeep hiring 1,000 part-time workers in Toledo on Wrangler, Cherokee demand

The new Jeep Cherokee has been quite a success for Chrysler, but its factory workers are getting tired. The automaker has agreed to hire up to 1,000 part-time, temporary employees at its Toledo Assembly Complex where the CUV and Wrangler are built. It will allow the company to keep Jeep production moving, while giving laborers a break.
According to plant manager Chuck Padden in the Toledo Blade, full-time workers are regularly taking on 60 hours a week, and it's beginning to wear on them. "To get them more time off is important to us, to make sure they're refreshed, and can work safely," said Padden.
Chrysler has already hired 380 temporary, part-time workers for the plant, and 50 have been converted to full-time employees. The company is in the process of interviewing the rest of the new hires now and plans to have all 1,000 in place by the summer. They will work between 10 and 30 hours a week mostly on weekends for $15.78 per hour with limited benefits. The temporary positions will last "as long as demand continues for the Jeep Wrangler and the Jeep Cherokee," said Jodi Tinson, Chrysler spokesperson for manufacturing and labor communications, to Autoblog in an email.

Jeep reveals annual Moab Easter Jeep Safari concepts

Jeep has unveiled its annual spate of concepts before the Easter Jeep Safari. Those start with the Grand Cherokee Trailhawk Concept (below left), complete with the company's EcoDiesel V6 engine. Designers threw in a set of 35-inch Mickey Thompson tires wrapped around 17-inch Rubicon wheels, and a set of custom fender flares help keep all that rubber under wraps.
Meanwhile, the Wrangler Mopar Recon (below right) packs a 6.4-liter Hemi V8 good for 470 horsepower. All that grunt gets to the ground via a five-speed automatic transmission and a set of a Dana 60 axles frond and rear with 4.10 gears. The Recon also makes use of a 4.5-inch prototype long-arm kit and a set of prototype eight-lug bead lock wheels.
The Wrangler Stitch (below left) builds on the momentum of the Wrangler Pork Chop Concept. Engineers once again set out to strike as much weight as possible from the vehicle, and actually managed to trim the curb weight down to 3,000 pounds. That effort has given the machine the same power to weight ratio as the Grand Cherokee SRT8. Plenty of carbon fiber, door deletes and a chrome moly roll cage all help trim those pounds, and a set of DanyTrac Pro Rock 44 axles with 4.88 gears and ARB lockers front and rear let this machine scramble over whatever is in its path.