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Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.

NHTSA closes book on Jeep 'trailer hitch' recall after all

After much debating and hand-wringing, the National Highway Traffic Safety Administration now says it has "no reservations" with Chrysler's plan to recall certain Jeep Liberty and Grand Cherokee models over concerns that their fuel tanks, which are located behind the rear axle, could rupture or leak in the event of a rear impact. The longstanding argument between the two entities saw Chrysler openly defy the Feds after a request to recall 2.7 million units back in June.
Chrysler's "voluntary campaign" will instead see it recall 1.56-million 1993-2004 model year Grand Cherokee SUVs, along with 2002-2007 Liberty models. Affected vehicles will get a trailer hitch installed free of charge, which Chrysler says will provide an additional degree of protection for the fuel tanks in the event of a crash. Jeeps with Mopar-branded hitches or hitches that were installed at the factory aren't affected by this recall.
Chrysler's argument throughout this battle has been that the Jeeps in question are no more susceptible to fires than comparable vehicles from the same time period, a position that NHTSA has seemingly arrived at as well. "Those vehicles performed at a rate similar to their peers. That is the keystone analysis as to whether something poses an unreasonable risk to safety," said outgoing NHTSA boss David Strickland during an interview with the The Associated Press.

2014 Jeep Grand Cherokee pricing leaks out

With our deep dive and auto show coverage of the 2014 Jeep Grand Cherokee revealed at the Detroit Auto Show, we brought you as much information as Chrysler would allow us to, but one thing we're still left in the dark about was the pricing. It would seem that Jeep Garage might have the answer for that. The Jeep enthusiast forum claims to have gotten its hands on the ordering and pricing breakdown for the updated Grand Cherokee, and while a Jeep representative has yet to get back to us as to the validity of the site's claim, these preliminary numbers look pretty kosher to us.
In base form, the two-wheel-drive Laredo will reportedly start at $28,795, which is a $1,100 increase over the 2013 model year, and the new Grand Cherokee Summit trim level starts at $47,995 for 4x2 models and $50,995 for the 4x4. Waiting for the new diesel engine? The torquey new 3.0-liter oil-burner will be a $4,500 option on Limited, Overland and Summit 4x4 models, but 4x2 pricing (and availability) are not known. As for the range-topping Grand Cherokee SRT (no longer called the SRT8), this added performance could run you an extra $2,700 with a new starting price of $62,995. More importantly, loaded to the gills with all available options, the 2014 Grand Cherokee SRT will top out at around $72,400 - or around $6,000 more than a fully loaded 2013 GC SRT8.
We'll let you know if the gang over at Jeep get back to us with any confirmation, but until then, head over to Jeep Garage to see the pricing details it has listed.