2003 Jeep Liberty Limited Sport Utility 4-door 3.7l on 2040-cars

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2014 Jeep Cherokee: Introduction

When we look back at some of the more shocking product launches of recent yeras, the Jeep Cherokee is certainly high up on the list. And we aren't just talking about its off-the-wall, polarizing design.
For starters, it brought back the iconic Cherokee nameplate - something Jeep enthusiasts have coveted for ages. But beyond that, it brought a new evolution for the Jeep brand. After all, the Cherokee is car-based - using the same compact platform that underpins the Dodge Dart and Chrysler 200. It has a greater focus on technology and refinement than ever before, in an effort to appeal to a new crop of Jeep customers. And powering it all is a new (optional) V6 engine paired with an equally new nine-speed automatic transmission.
Can the Cherokee's car-based roots still allow for a vehicle that's superb when the going gets tough? Will its design still be a love/hate affair in one year's time, or will it start to blend in? Is the powertrain strong enough to not only support the needs of daily driving and road trips, but blaze a few trails as well? We're aiming to answer all these questions, and more, over the next 12 months. Welcome to the Autoblog long-term garage, Cherokee.

Jeep shows off Moab Easter Safari concepts crawling the red rocks

While most brands are busy showing off in New York, Jeep headed out to Moab for the Easter Jeep Safari with the company's fleet of 2013 concepts. This year saw the Grand Cherokee Trailhawk II, Wrangler Mopar Recon, Wrangler Stitch, Wrangler Sand Trooper II, Wrangler Flattop and Wrangler Slim Concepts tackle the rocks and sand, and Jeep was kind enough to bring along a camera crew to film the machines rolling over a few obstacles. The result is the video below, though don't expect to see too much hardcore off road action.
Instead, the quick clip features more than a few interviews with Jeep executives, including Jeep Head of Product Design Mark Allen, explaining what makes the Easter Jeep Safari so important. You can check out the quick clip below for yourself, and be sure to thumb through our galleries of the concepts as well.

Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog

Chrysler has done a pretty good job as of late turning its television commercials into pep talks or rallying cries, but for its first ad for the 2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled Chip Away, focuses more on the attention to detail that Jeep has exhibited on its updated flagship SUV.
Centering around the newest Grand Cherokee model, the luxurious $47,995 Summit trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling below.