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Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.

Why Mopar won't release a factory lift kit for the new Jeep Cherokee

The Jeep Cherokee Dakar concept showed off at the 2014 Easter Jeep Safari made a lot of online friends, even the Cherokee naysayers assenting that there's a monster Jeep underneath the Cherokee's skin if you're willing to go in and get it. But after reading Road & Track's write-up of what went into creating the Dakar, particularly its lift, you'll understand why you'll probably never see the components for it in the Jeep Performance Parts catalog.
The concept's press release mentions a "prototype Jeep Performance Parts lift kit, and additional suspension modifications." The short-story explanation is that the front struts on the standard Cherokee weren't engineered to accept any amount of lift, so the long story begins with the phrase, "an entirely new suspension." Head over to RT to read the details, and don't be afraid to ogle the Cherokee Dakar gallery and another awesome Jeep fancy that won't likely crawl over the hurdles imposed by production reality.

Gilles defends 2014 Jeep Cherokee design as "very contemporary"

Following the forced-hand introduction of the 2014 Jeep Cherokee, there has definitely been a mix of responses revolving around everything from its design to the return of the legendary nameplate. As evidence of this, just check out the 1,000+ comments in our article last week and some of the many opinions that were voiced. Following this not-too-warm reception, Ward's Auto had a chance to talk to Chrysler designer chief - and SRT president - Ralph Gilles, who shed a little more light on the styling direction of the new Cherokee.
Rather than looking to previous models for inspiration, Gilles says that the Cherokee has been designed to be more contemporary, with Mark Allen, head of Jeep design, adding that a main goal was to make sure the design still looks modern five years from now. Interestingly, Gilles does point out that one of the design elements incorporated on the new Cherokee that pays homage to past Jeeps is the sharply downward angle for the leading edge of the beltline, which he notes is meant to mimic the look of the old YJ and TJ Wrangler models fitted with half doors. Of course, the squared-off wheel openings - a signature Jeep cue - are still used.
This is probably a design that will need to be seen on the street in actual daylight to properly assess, but in the meantime, we'll bring you full images and impressions when the Cherokee debuts at next month's New York Auto Show.