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Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

Jeep going bigger with new Grand Wagoneer, smaller with sub-Renegade?

The headlines are still rolling in for the new Renegade that Jeep unveiled at the Geneva Motor Show last week, but already reports are surfacing, citing sources within the company, about what Chrysler's iconic off-road brand will do next.
Speaking with Auto Express (whose reports we tend to take with a grain of salt or two), Jeep chief Mike Manley suggested that two courses of action are currently under consideration at Auburn Hills to develop two very different new models - one smaller and one larger than anything Jeep currently makes.
One plan would be to make an SUV or crossover even smaller than the new Renegade, although it isn't immediately clear what platform it would take. The Renegade (pictured above in Trailhawk spec) will be built in Italy alongside Fiat's upcoming 500X, but uses a heavily modified platform. We figure the smaller model, if approved, could base itself on the new Fiat Panda Cross.

Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.