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Auto blog

Airbag fault on 1M recalled Jeeps getting second look from NHTSA [UPDATE]

UPDATE: Here is the statement we received from Chrysler regarding NHTSA's query: "Chrysler Group LLC advised the National Highway Traffic Administration of the six reports and, in accordance with the Company's long-standing practice, is cooperating fully with the resulting investigation. Customer safety is paramount at Chrysler Group. Customers who are concerned may call 1-800-853-1403."
It appears that Jeep's repairs for nearly one million Grand Cherokees from 2002-2004 and Liberty models from 2002-2003 might not be over yet. The vehicles were first recalled in November 2012 because the front airbags could suddenly deploy without being in an accident. Now, the National Highway Traffic Safety Administration is opening a recall query into them because of reports of inadvertent activation on some already corrected vehicles.
The original problem affected over 919,000 vehicles worldwide, including 744,822 in the US, and was caused by a degrading circuit in the wires that control the airbags. In some cases the airbag warning light would come on just before the premature activation, but in other cases it would just happen. The automaker installed an "in-line jumper harness with an integrated electrical filter" meant to eliminate the power spikes believed to be the cause.

Maserati Levante crossover not Jeep based after all?

Maserati has been teasing its crossover project since 2011, which is when it first showed off the Kubang concept (pictured above). Still, the production version, rumored to be called the Levante, remains a complete mystery. The CUV was first rumored to borrow the platform from the Jeep Grand Cherokee, but new rumors indicate that the Italian, luxury crossover might actually take the underpinnings from the Quattroporte and Ghibli.
In a brief interview, Maserati CEO Harald Wester told CNN Money that the Levante wouldn't use Jeep's platform. Motor Trend spoke with an unnamed Maserati engineer who confirmed the rumor. Officially, the company says that no decision has been made.
We can add this to another long list of rumors about the Italian CUV. It was originally supposed to be built at Chrysler's Jefferson North assembly plant in Detroit. Then, plans were changed to build it in Italy.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.