2008 Jaguar Xkr Portfolio Convertible 2-door 4.2l on 2040-cars

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Jaguar says F-Type sales off to flying start

As we noted in our recent first drive, Jaguar's luscious new F-Type roadster is a bit of a tweener in both size and cost, lining up in between rival Porsche's Boxster and 911. That one-for-two-segment strategy is showing early signs of paying off, with Automotive News reporting that half of the car's 2014 production allotment is already sold. We're not talking huge numbers - sports cars in this segment only "have a global annual volume of about 75,000 units and a market share of 0.1 percent," notes Jaguar brand director Adrian Hallmark. Yet the company figures the F-Type will work out to about 15 to 20 percent of its total volume of around 60,000 units.
From where we sit, this is all very encouraging news, but it's way too early to call the F-Type a smash hit. The sports car segment is known for its fickleness and its front-loaded sales curve, so the real measure of success will be how it fares over the next few years after early adopters get their cars. Jaguar will have to work to keep the F-Type fresh with new variants, and we hear it's prepared to do just that. The British luxury marque hasn't confirmed a hardtop coupe variant yet, but patent images and spy shots suggest one is on the way shortly, and it ought to extend the model's appeal greatly. A four-cylinder option and a manual transmission have also been rumored, and presumably Jaguar will eventually launch higher-performance R and R-S variants as it has done with various model lines, including its other sporty two door, the XK grand tourer.

2014 Jaguar XFR-S Sportbrake

We'd consider giving up vital organs for the opportunity to drive any number of vehicles on the Nürburgring: supercars, racecars, track cars, even hot hatches... but a station wagon? That might not seem like a top choice at first blush, but this is no ordinary wagon. This is the Jaguar XFR-S Sportbrake.
Now if that name leaves you scratching your head, there are several good reasons for that - not least of which is the unfortunate reality that, unlike so many performance-oriented crossovers and sport-utes, the Sportbrake is not offered in North America. But suppose it were, or that weren't a factor. You'd likely still be left wondering how the name Jaguar ended up on a station wagon in the first place, and how that machine wound up bearing the letters R-S, the suffix affixed only to Coventry's most hardcore performance models.
Our brief story goes back a little over two years to when Jaguar revealed the XF Sportbrake at the 2012 Geneva Motor Show, giving its mid-level sedan an elongated roof and added cargo capacity. The Sportbrake may not be the first wagon to wear the Leaping Cat badge, but following the lamentable X-Type Sportwagon, it could be argued that the XF is the first authentic Jag estate.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.