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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Has the Jaguar XKR-S Sportbrake leaked out early?

Want to haul ass down the Autobahn with the whole family and all their gear in tow? Forget that Porsche Cayenne or Jeep Grand Cherokee SRT8 - what you'll want is a power wagon: something like an Audi RS6 Avant or Mercedes-Benz E63 AMG Estate. Unfortunately there are precious few of these performance station wagons on the market anywhere, especially with American offerings like the Cadillac CTS-V Sport Wagon on its way out and the Dodge Magnum SRT8 long gone. But there's a new challenger emerging.
That'd be the Jaguar XFR-S Sportbrake, a hi-po estate from Coventry that's been a long time in the making. And now it's apparently almost here. (Only by "here," we mean "there," as it's not likely ever to come to the United States.)
Apparently set to be unveiled at the Geneva Motor Show is a Frankenstein-style cross between a Jaguar XF Sportbrake and XFR-S performance sedan, taking the best elements from both. From the former, that means the extended roofline that gives it the cargo capacity of a small crossover. From the former, that means a 5.0-liter supercharged V8 producing 542 horsepower and 502 pound-feet of torque, driving the rear wheels through an eight-speed automatic transmission.

Is the Jaguar XFR-S really worth $17k more than the XFR? [w/poll]

Adding performance to a car is rarely cheap - whether you're looking to do it yourself or rely on the factory to do it for you. In the case of the new Jaguar XFR-S, the cost differential over an already-impressive (and somewhat expensive) XFR is a stout $16,800. Auto Express recently got a hold of both cars to see whether that price pays off on the track.
For that price, Jaguar gives the XFR-S an extra 40 horsepower and 41 pound-feet of torque - for a total of 550 hp and 502 lb-ft - to go with a stiffer suspension, beefed-up differential and, of course, meaner styling. We don't want to ruin the results of the AE video, but right off the bat, the host says that you can feel the extra power of the XFR-S, but that it's not a "night-and-day difference."
Scroll down to see what happens when two high-powered Jags go head-to-head on a track. And then be sure to let us know whether or not you think the added money is worth it for the XFR-S in the completely informal poll below.