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Jaguar producing short film starring Damian Lewis from Homeland [w/video]

Jaguar is working up a short film to coincide with the US debut of the company's new F-Type. Desire will feature actor Damian Lewis in the lead role opposite Jordi Molla as the main villain in the story. The whole of the action will take place against the picturesque backdrop of the Chilean desert with filming starting early next month. According to Jaguar, the story will follow Lewis as he plays Clark, a man who delivers cars for living. Things get exciting when he crosses paths with a young woman played by Shannyn Sossamon.
With music by Lana Del Rey and some serious production value, Desire sounds keen to take its place among great automotive advertising short films like the BMW Driver series. Jaguar has released a quick teaser, which you can check out by heading over to the F-Type site. You may also take a peek at the full press release below for more information. Expect to see the film debut early next year.

Jaguar confirms XE reveal for September 8

Jaguar has a whole raft of new products in the pipeline, from the long-awaited replacement for the XF mid-size sedan and a likely XJ-based replacement for the XK coupe and convertible to the production version of its C-X17 crossover concept. But arguably the most important will be the all-new XE, a compact sports sedan pointed squarely at the BMW 3 Series - a market segment which Jaguar last nipped at with the regrettable X-Type, one which it is now committed to tackling head on.
The British automaker has been trickling out a steady stream of details on its upcoming XE, from the initial announcement in March to the reveal of the disguised prototype in May and most recently the details released just last week of the new Ingenium engine family that will provide its motivation. Now Jaguar has confirmed the XE reveal timeframe and some more salient details of its chassis.
Set to be unveiled in London on September 8, the XE will reach European showrooms in 2015 and our shores in 2016. That's when buyers will be able to get their hands on what Jaguar is already characterizing as "a true driver's car; one that redefines the concept of the sports sedan."

Jaguar Heritage Driving Experience throws you the keys to the museum

As automotive journalists, we get to drive a lot of really cool, high-performance vehicles. It really is the single best thing about this job. However, our access to vehicles is generally limited to the newest offerings on the market. That means, much like the general public, we don't really get access to vintage iron.
Jaguar is trying to rectify that issue for journalist and enthusiast alike, with a new program called the Heritage Driving Experience. It allows British enthusiasts to pop into the brand's Warwickshire testing site, drop anywhere from 100 to 300 pounds ($160 to $480) and go for a spin in some of the brand's most legendary offerings. That includes the more typical classics, like the Mark 2 saloon and the E-Type sports car, but you can also pay for access to stunners like the XK150, XKSS and the race-spec D-Type. In addition to the classics, most of the tests include time in their modern successors. So an hour with the Mark II can be split with time in an XFR-S, while the E-Type is complemented by its spiritual successor, the F-Type.
Most of the events are limited to 30 or 60-minute sessions, although the brand does offer a half-day and full-day event. The former, the Jaguar Le Mans Experience, includes time in the C-Type, D-Type, XKSS and F-Type R. The full-day Grace and Pace Pack, meanwhile, gives you access to nine vehicles, covering a huge gamut. That means time in the C-, D- and E-Type, XK150, Mark II, XKR-S GT and F-Type R, among others. Not surprisingly, prices aren't listed for the half- and full-day pack. Much like Jag's finest cars, if you have to ask, you probably can't afford them.