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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar F-Type Coupe patent images exposed, 4-cyl coming?

Last year, Jaguar told us that "if you get a convertible right, it's easy to do a coupe" in reference to a coupe version of the Jaguar F-Type, and now we might be seeing our first unofficial look at a hardtop version of the convertible. The German publication Auto Motor und Sport has dug up what it is reporting to be patent images filed by Jaguar showing the lines of the new coupe.
If these are actually patent drawings, they have definitely been enhanced with color and shadowing compared to what we usually see from OEM patent filings. We wouldn't be surprised if they are just altered images of Jaguar's C-X16 Concept, but either way, it's going to be a sharp car. On top of the new coupe, the article also says that the F-Type could be getting the same 240-horsepower turbocharged four-cylinder engine that is currently used in the Jaguar XF, as well as the Land Rover LR2 and Range Rover Evoque.

Jaguar hints at what might become of XK after F-Type's arrival

Jaguar may move the company's XK further upmarket following the introduction of its forthcoming F-Type. The newcomer to the range easily shoulders the burden of carrying the Jaguar sportscar mantle, freeing up the XK to evolve in another direction. While speaking with Autocar, Jaguar Design Director Ian Callum said there's an opportunity to grow the grand tourer both in size and luxury.
Whether that means the vehicle will retain its two-plus-two seating configuration or swell to offer buyers even more space remains to be seen. Either way, the future will likely see the XK soften its claws moving forward. And that's no bad thing. Jaguar has a long history of building luxurious grand tourers more content to soak up miles of highway than bounce from apex to apex.
What else is in store for the brand? Callum seems to have kept his cards close to his chest, refusing to acknowledge ongoing rumors of a Jaguar crossover beyond saying the brand "had to take notice" of the popularity of the luxury SUV market.