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Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."

Jaguar XK to cease production this summer

With the introduction of the F-Type coupe and convertible, Jaguar has cleared room in its sports car lineup to drop the XK for new models. "There will be a 2015 model year XK, but the rumors are true, production for the XK will end later this year after eight years," said Wayne York Kung, Jaguar USA National Product Communications Manager, in an email to Autoblog. A replacement for the GT might be a very long way off.
The automaker told Auto Express that it's part of a "wider strategic vision and product planning cycle." Ending assembly will allow the feline luxury brand to build better-selling vehicles like the XE, its upcoming BMW 3 Series fighter. The new sedan is scheduled to go on sale in Europe in 2015 and in the US in 2016. It also needs to make room for the C-X17 crossover to be built, which is likely expected to sell better than a 2+2 GT car.
"There are no immediate plans to replace the XK," said Kung in his email. Jag was rumored to be considering moving a future generation of it upmarket. The new model would have been a bigger, softer grand tourer and allow the F-Type to be the brand's more hardcore sports car.

This mule is the first evidence Jaguar is working on a 3 Series fighter

Rumors of an entry-level, BMW 3 Series-fighting Jaguar sedan have been floating around for quite some time, but thanks to our intrepid spy photographers, we now have visible proof that such a model is, in fact, in the works.
Despite this tester's XF fittings, it's clear that what lies beneath is an entirely different beast. The doors have been shortened, roofline adjusted, rear deck lopped off and exhaust replaced, giving us a better idea of the new sedan's smaller dimensions and details. The new Jag, which may be dubbed "XS," is expected to ride on Jaguar's PLA (Premium Lightweight Architecture) platform, touting weight-saving materials that should do a lot to keep overall heft to a minimum. Both turbocharged four- and supercharged six-cylinder powertrains are expected to be on tap.
Codenamed X760, the new small sedan will reportedly hit the market in 2015. Earlier reports have indicated that a new crossover - Jag's first ever - riding on the same platform will arrive shortly thereafter, so that suggests that the platform will be fitted with all-wheel drive as well.