1993 Jaguar Xj6 Sovereign Sedan 4-door 4.0l on 2040-cars

Auto blog

Jaguar design boss admits X-Type was a mistake

History has a way of repeating itself, especially in the auto industry. When Jaguar was owned by Ford, the British brand attempted to field a competitor for the BMW 3 Series, called the X-Type. Based on the bones of a Ford Mondeo, it aped the styling of Jaguar's flagship model, the XJ, while borrowing liberally from the Ford parts bin. That was 2001.
Now, in 2013, Jaguar is planning a new 3 Series challenger based on the platform previewed by the C-X17 Concept, while Ford is attempting to take the latest Mondeo upmarket. The moves have both brands recognizing where, why, and how the X-Type failed. "It didn't look mature or powerful or anything. It was just a car," Jaguar's current head of advanced design, Julian Thomson, told PistonHeads. Basing the X-Type on a front-drive car while giving it styling that was meant for a rear-driver lead to proportions that "were plainly wrong," Thomson told PH. Ford's European head of quality, Gunnar Herrmann, added that the X-Type was "a fake Jaguar, because every piece I touch is Ford."
For what it's worth, the X-Type's successor in the segment will sport rear-drive, with plenty of input from Ian Callum. Thomson described the new model, which would challenge the 3 Series as having, "Big wheels right to the ends of the car, low bonnet, short overhangs, very low cabins." Sounds good to us.

Ian Callum, Brian Johnson and Lord March pick 10 top Jaguars

An automaker with as rich a heritage as Jaguar is bound to create a few experts along the way... and some divergent opinions, too. So on the eve of the debut of the new XE, Jaguar brought together three experts to whittle down the long list of classic Leaping Cats to just ten.
For this gargantuan task, it brought in Ian Callum (who, as the company's chief designer, knows a thing or two about Jaguars), Lord Charles Henry Gordon-Lennox (the Earl of March and founder of the Goodwood Revival) and Brian Johnson - who may be better known as the frontman of AC/DC, but also a classic car enthusiast, collector and racer in his own right.
So what did the designer, the nobleman and the celebrity choose? The SS100, XK120 (namely number NUB 120), the C-Type that competed at the 1953 Mille Miglia, the D-Type that won at Reims, the Mk II sedan, the E-Type that served as the Geneva show car, the one and only XJ13, company founder Sir William Lyons' personal XJ6 S1, the TWR XJS touring car and the 1988 Le Mans-winning XJR-9.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.