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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Can a Jaguar XKR-S be drifted while blindfolded?

Bring together a 550-horsepower Jaguar XKR-S and a rain-soaked skidpad, and it's almost impossible to not end up in a sideways drift... accidental or on purpose. With that in mind, the gang over at Autocar got a hold of the monstrous XKR-S for the latest installment of "Will it Drift?," only they raised the stakes a little by attempting the feat with a blindfolded driver
We've driven the XKR-S a number of times here at Autoblog (including a First Drive, Review and Quick Spin), so we weren't at all surprised to learn that blind drifting in the car is possible. But what is remarkable is the ease at which it happened. This, of course, can be credited as much to the car as to the driver, Steve Sutcliffe. Check out the impressive video for yourself, which is posted after the jump.

Jaguar F-Type Coupe patent images exposed, 4-cyl coming?

Last year, Jaguar told us that "if you get a convertible right, it's easy to do a coupe" in reference to a coupe version of the Jaguar F-Type, and now we might be seeing our first unofficial look at a hardtop version of the convertible. The German publication Auto Motor und Sport has dug up what it is reporting to be patent images filed by Jaguar showing the lines of the new coupe.
If these are actually patent drawings, they have definitely been enhanced with color and shadowing compared to what we usually see from OEM patent filings. We wouldn't be surprised if they are just altered images of Jaguar's C-X16 Concept, but either way, it's going to be a sharp car. On top of the new coupe, the article also says that the F-Type could be getting the same 240-horsepower turbocharged four-cylinder engine that is currently used in the Jaguar XF, as well as the Land Rover LR2 and Range Rover Evoque.