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542-HP Jaguar XJR to debut at New York Auto Show

Jaguar has just announced that a higher-than-ever performance version of its XJ flagship will be coming to this year's New York Auto Show next week. Joining the company's R lineup is this XJR, which will boast a stonking 542 horsepower from its supercharged 5.0-liter V8 engine.
Though details about the new XJ are pretty slim - you can read Jag's teaser of a press release - we are told that the car will ride on a "bespoke chassis" and that some aerodynamics work has been done, as well. The one sultry image we have of the car shows a set of trim-specific wheels, lower sills and unique badging on the front grille.
The new XJR would seem to slot above the current top-dog XJ, the XJ Supersport. With a bump up of 32 hp versus the Supersport, performance should get a meaningful shot in the arm, as well. As for pricing, we'll have to wait for the NYC show to be sure. But other Jaguar models show an increase of between 15- and 20-percent between the R model and the next one down; that would indicate a price tag in the $130k range for a standard wheelbase XJR is in order.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

40th Jaguar E-Type ever made sells at auction for lb88k

The 40th Jaguar E-Type ever built, a right-hand-drive 1961 model, hit the auction block and was bought by an anonymous British buyer for 88,000 pounds ($141,310), ITV reports. The Jaguar had been stored at the previous owner's estate, in dry storage, at a derelict farm in Le Mans, France since July 1974.
E-Type chassis No. 860040 was bought by the previous owner in 1969 and was originally gray. But it was driven home to France and painted it in its current aubergine in 1974, before it was put into storage. During that time it was considered missing by experts, but there it sat under a dust sheet car cover for most of its life, so the body is in good condition. The family mechanic said that the car was last started about five years ago, and the engine recently was turned over. Coys auction house describes the original interior, which is also preserved well, as a "time warp."
Chris Routledge of Coys before the auction said, "They're sort of a mythical beast for enthusiast, at the time they were all handmade on special order, so Jaguar collectors look at the first 100 cars in a different way," BBC News reports. He added, "We estimate it to be worth between 20,000 and 40,000 pounds (about $32,100 to $64,200) but our feedback from collectors and interest worldwide suggests it could sell for between 80,000 and 100,000 pounds (about $128,500 to $160,600)." Of course, his revised estimate was right on target.