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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Jaguar working on 700-hp, 200-mph hybrid F-Type?

After first driving the 2014 Jaguar F-Type in Spain this spring, we came away mighty impressed. Of course, if you had to pin us down for a top three wish list of what improvements we'd like to see, we'd probably hit you with something like: 1) Less weight. 2) Less weight and 3) Less weight. Oh, and if we're feeling presumptuous, maybe some additional transmission choices.
Despite leveraging aluminum for the body and chassis, this Jaguar is still a bit of a fat cat compared to its rival models from Porsche. We never felt like it was lacking for power in any of its three supercharged trims, least of them the 495-horsepower V8 S, which is a genuine madman. We knew the variants would come, though - a quick look at the rest of Jag's lineup provides all the evidence you need of that. And so we're not surprised to see word of a hyper-powered F-Type on the horizon, an R-S version. What is surprising, however, is a new report that put its motivation at over 700 horsepower and its top speed at 200+ mph. Us? We're just hoping the latter figure comes at least partially as a result of a hardcore diet.
This F-Type R-S news comes according to the rumormongers at AutoExpress, who expect the high-power Brit to come in coupe form, at least initially. We still haven't seen the debut of the fixed-head F, but plenty of spy shots suggest its arrival is imminent. Wildly, AE posits that Jag won't look for more displacement to gain power, it will instead radically downsize by using a 1.6-liter turbo- and supercharged four-cylinder and an array of electric motors. If that sounds familiar, that's because AE suggests the high-tech powertrain will be scavenged from the defunct C-X75 supercar program (interestingly, earlier reports suggested this combination would only deliver about 500 horsepower).

Jaguar trademarks EV-Type nameplate

Green may have been a popular color choice for the classic Jaguar E-Type, but even in Lightweight form (pictured above), it was hardly what you'd call environmentally friendly. Not by today's standards, anyway, with six-, eight- and twelve-cylinder engines displacing between 3.8 and 5.3 liters. But Jaguar looks to be preparing to revive the nameplate - or at least one similar - with a new electric vehicle in the works.
According to the latest intel, Jaguar has applied both in the US and in Europe to trademark the name EV-Type. The implication that it's developing an electric vehicle is clear, as is the reference to its iconic sports car of yore. But more than that, we don't know. We could be looking at an electric version of the current F-Type, a project to convert original E-Types to electric power or a different model altogether.
It wouldn't be the first time, of course, that we'd see Jaguar toying with the idea of electric propulsion. A couple of years ago, the British automaker demonstrated a plug-in hybrid XJ_e prototype, and showcased both the C-X16 and C-X75 concepts with advanced hybrid powertrains. But it has yet to put any such system into production, relying instead on the small diesels it sells in Europe to keep its carbon footprint small.