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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar could yet offer more hardcore F-Type R-S

Jaguar pulled a fast one on us all when it unexpectedly shoehorned all 550 horsepower of the 5.0-liter supercharged V8 from the XKR-S into the new F-Type Coupe to supersede the existing V8 S model with the F-Type R. But that's just the beginning, according to the latest intel coming from the UK.
According to Autocar, in speaking to Jaguar design director Ian Callum during the coupe's unveiling at the LA Auto Show, the British automaker could yet offer R-S and R-S GT versions of the F-Type. Just what mechanical changes those would bring when the F-Type R already packs the company's top engine remains to be seen, but given that the same engine also powers the flagship XJR performance saloon, we could envision Jaguar developing an even more powerful version for R-S versions of the little coupe and big sedan.
The GT version, meanwhile, would likely offer more extreme aero and a lighter form for the truly performance-obsessed. Considering that the new top-of-the-line F-Type is already pushing the hundred-grand mark, you can bet any R-S and R-S GT version would approach double the base F-Type's $65k sticker price.

Jaguar working on lighter F-Type with C-X75's twin-charged engine?

Every automaker has its own agenda when it comes to concept cars. Some roll them out just to showcase where it's heading. Others create them to gauge public opinion for a potential production model. Still others only showcase a concept car to preview a model that's already well underway. Jaguar is just such a company.
In the last several years, Coventry has only produced a handful of concept cars, and each of them - the C-X16 that foreshadowed the F-Type, the C-X17 that previews the upcoming crossover and Project 7 that is now entering limited production - has led straight to the introduction of a new, commercially available model. Except for one: the C-X75.
The extreme lightweight supercar was set to succeed the XJ220 with a number of advanced technologies, but unfortunately Jaguar ended up pulling the plug to watch from the sidelines as McLaren, Ferrari and Porsche got all the attention for their new hybrid hypercars. But that doesn't mean that some of the technologies initially developed for the C-X75 won't find their way into other Jaguar products.