1968 Jaguar E-type Xke Series 1.5 Coupe British Racing Green Black Leather Fhc on 2040-cars

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Jaguar reveals upcoming XE's InControl infotainment system [w/video]

Jaguar has been keeping busy lately, rolling out both the new Lightweight E-Type and F-Type Project 7 at Pebble Beach this past weekend. But the more important project for the British automaker is the upcoming new XE.
Coventry has been releasing a steady stream of information and teasers on its new 3 Series challenger, and has now revealed details of the new infotainment system that will debut in the XE. Called InControl, the system centers around an eight-inch touchscreen and integrates with smartphones (running both iOS and Android) through the InControl Remote and InControl Apps. The system will allow drivers to pre-set the climate control for each day of the week, lock and unlock the doors and start the engine remotely.
It'll also include an on-board wifi hotspot to connect multiple devices and a laser-based head-up display that you can scope out in the graphic above as well as the video and press release below in advance of the XE's upcoming debut in London on September 8.

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

2013 Jaguar XF Sportbrake

Editor's Note: Our reporter was anxious to get some time behind the wheel of the XF Sportbrake, even though Jaguar only had a very small window available for us to drive it. As a result, we weren't able to capture our usual original images to go with the Quick Spin story. Please accept our regrets, and Jag's lovely stock photography, instead.
The last wagon attempt from Jaguar was the X-Type, built between 2003 and that model line's unceremonious end in 2009. That X-Type and its legacy represent a real dog of a chapter for Jaguar, and for the Halewood factory where the barker was built. It was the final joke told prior to the brand's proper rebirth phase - a phase we're enjoying the heck out of today.
Current magnanimous Jaguar owner Tata can be thanked for this new wagon, the XF Sportbrake. Like all newness coming from Jag these days, this new wagon also feels lightyears more serious an offering, ready to compete squarely with established premium wagon makers across Europe. A Jaguar wagon in America is a far-off priority for the company, frankly. Still we deserve to know what we're missing for the time being from this (sometimes overly) cherished British firm.