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Q50 Eau Rouge to kick off series of performance Infinitis

Infiniti is desperate to position itself as a brand for performance enthusiast. It's tried to create that impression by attaching its name to the Red Bull Racing team, by sprucing up the G37 Coupe and G37 Convertible as part of its lack-luster Infiniti Performance Line, and by bringing Sebastian Vettel on board to create a special edition FX crossover. But the Japanese luxury brand knows it's going to need something more comprehensive if it's going to go up against BMW and its M models, Mercedes and its AMGs, or Audi and its Quattro GmbH-tuned RS range.
That's why the Q50 Eau Rouge concept unveiled just last week at the Detroit Auto Show was so important to the marque. But Infiniti has more in store than just a concept. Nissan desires to put the Q50 Eau Rouge - named after the notoriously challenging turn at the Spa Francorchamps circuit in Belgium - into production with a 500-horsepower engine. But in speaking to Automotive News, Infiniti chief Johan de Nysschen hinted at more good news to come.
That could include a performance version of a new flagship sedan Infiniti is said to be working on, positioned above the current Q70 to fill the void left by the discontinued Q45 that capped the brand's range before it shifted its entire naming scheme behind it. The flagship sedan would need some serious muscle to challenge the likes of the Mercedes S63 AMG and Audi S8, but Infiniti seems bent on getting there. To cap it all off, Infiniti has long been rumored to be working on a halo sports car. Whether they'll all carry the Eau Rouge name, the IPL badge or some sort of other designator remains to be seen, but we'll enjoy seeing this development progress.

Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

2015 Infiniti Q70L

A quick look at a scatter plot that charts rear legroom against luxury sedan MSRPs reveals a dearth of spacious bargains - few, if any, luxury sedans offer exceptionally spacious rear accommodations at a relatively low starting price. To fill the vacuum, Infiniti has made its Q70 available in a Q70L variant - in English, long wheelbase - for 2015.
The artist formerly known as the Infiniti M has been available in stretched-out form in the Chinese market for two years, and the US introduction is accompanied by several updates that include slightly reworked styling cues, and refinements to the drivetrain and chassis. The Q70L's wheelbase extends 5.9 inches (with a commensurate expansion of knee room), while overall length increases to 202 inches, a 7.3-inch bump. Powertrain options include a 3.7-liter V6 which produces 330 horsepower and 270 pound-feet of torque (starting at $51,350), or a 5.6-liter V8 that yields 420 hp and 417 lb-ft (and climbs to $64,550). The long-wheelbase treatment adds $1,500 to Q70 MSRPs. Not surprisingly, the Hybrid version is not available with the L treatment.
Up to three Q70L rear passengers are treated to reading lamps, a 12-volt power outlet, rear door close assist, and available heated seats. Unlike its Far Eastern counterpart (and competitors like the $61,500 Hyundai Equus), the US-spec Q70L's rear seats don't recline. Bummer.