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Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

Infiniti readying small crossover for China, is it Juke based?

The small crossover is the superstar segment of the global automotive industry at the moment. With the love that Nissan has for the form with vehicles like the Juke and the Rogue, it should come as no surprise that Infiniti is going to hop into the market as well. However, its luxury CUV is likely going to remain exclusive to China for the time being.
The first hint of the Chinese Infiniti crossover leaked as dark silhouette looking a lot like the Juke, during a brand press conference said to be held in Beijing. It suggested that the model would use the Nissan platform but incorporate unique styling.
Leftlane News speculated that it could be among the company's debuts at the upcoming Beijing Motor Show, but that appears not to be the case. Infiniti spokesperson Kyle Bazemore has confirmed to Autoblog that a "small premium crossover" is under development for China. However, "Details of the vehicle will be announced at a later date. It will not debut at Beijing Motor Show," he said. Also, don't get too excited about the prospects of driving an Infiniti small CUV, because Bazemore says the company has no plans to offer this model elsewhere.

Infiniti Q80 Inspiration Concept previews a fullsize future of luxury

Well, this certainly looks like a concept, doesn't it? From the wide, portal-esque door opeings to the boattail rear window design, there's just so much about the Infiniti Q80 Inspiration that looks like it would never actually reach production that we're impressed the automaker had the gumption to put the machine together and show it off at the 2014 Paris Motor Show.
This marks the first time that Infiniti has shown any sort of real intent to enter into the rarefied air of the fullsize luxury sedan segment, populated as it is by the likes of the Audi A8, BMW 7 Series and Mercedes-Benz S-Class. Those are extremely heavy hitters to market against, and Infiniti sounds anxious to throw its hat in the ring.
"We aim to do this with elegance, style, and emotion," says Francois Bancon, Infiniti Vice President, Product Strategy. "This car is making a statement. Q80 Inspiration is a precursor of a production model in this segment and, as such, integral to our future."