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Infiniti Q50 Eau Rouge racing toward Detroit with Red Bull in its veins

There are several ways an automaker can get into Formula One racing. It can start its own team from scratch (like Toyota did in 2002), it can buy an existing team (like BMW did with Sauber in 2005) or it can supply engines to other teams (as so many manufacturers have done over the years). Infiniti chose another direction and opted to sponsor the world-champion Red Bull Racing team.
Infiniti has undoubtedly poured millions into its partnership with Red Bull since it started in 2011, but aside from the Sebastian Vettel edition FX (which technically emerged from the company's sponsorship of the driver as separate from the team), the tie-in has yet to translate into a Red Bull-tuned (or at least -inspired) Infiniti for the road. But that's just what Nissan's premium brand has in store for us at the upcoming Detroit Auto Show in January.
Well, almost, because the concept just announced is still a step or two away from reaching your local Infiniti dealership, but here it is just the same. It's called the Q50 Eau Rouge, and it's based on the company's latest tech-laden sports sedan. It takes its name, of course, from the famous uphill section of the Spa-Francorchamps circuit where Sebastian Vettel won the Belgian Grand Prix earlier this year, but Infiniti isn't telling us much more than that.

Infiniti boss ices plan for EV

Infiniti President Johan de Nysschen has postponed plans for an electric vehicle in order to focus on high-volume models. Automotive News reports de Nysschen is attempting to be realistic about Nissan CEO Carlos Ghosn's goal of nearly tripling Infiniti global sales from 170,000 units last year to 500,000 by March 31, 2017, saying, "500,000 cars by 2017 is an inordinately ambitious challenge." An electric vehicle would likely sell in rather small numbers.
Still, the executive is already making moves to improve Infiniti sales worldwide with new production in both China and England. Meanwhile, the company plans to unveil a new volume compact sedan set to bow in 2015. Meanwhile, de Nysschen is also working on two new models above the company's current M line. Those will borrow styling cues from machines like the Essence Concept, but will be far less exotic, tilting more toward high-performance luxury than true sports car.

Infiniti Q50 Eau Rouge revealed ahead of Detroit

As fast as Infiniti is on the track with its sponsored Formula One racecar, the automaker sure is taking its time releasing details for the Q50 Eau Rouge Concept. This performance- and aero-tuned version of the Q50 sedan is heading for a big debut at the Detroit Auto Show, and Infiniti just released a new image and some more info on what we can only hope is a glimpse at future Infiniti Performance Line (IPL) products.
Influenced by the Red Bull Racing program, Infiniti's design team gave the Q50 a substantial once over with the concept getting an entirely new body compared to the production version of the luxury sedan making it both lower and wider. Previewed by an earlier teaser, the face of the Q50 Eau Rouge Concept has a mean look with massive intakes and a carbon fiber splitter. This new image also shows off additional cues like the lightweight, 21-inch wheels as well as the carbon fiber roof, side sills and door mirrors. While we only get this single image of the Q50 Eau Rouge Concept, Infiniti promises a carbon fiber rear splitter, dual exhaust and a "large integrated rear spoiler."
There is still no word on what handling or engine upgrades are in store, but hopefully those GT-R-inspired hood vents are only a hint at something monstrous lurking beneath the hood. Check out the full press release posted below for a few more details on the car, but we expect Infiniti to drop some more info on the Eau Rouge Concept before its official debut.