2004 Infiniti Fx35 - 1 Owner - Nice on 2040-cars

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Infiniti aims to "de-Americanize" lineup, add flagship

Nissan launched Infiniti back in 1989 as a US brand, but more recently, Nissan's luxury marque has started focusing on more of a global presence. With a new global headquarters set up in Hong Kong and former Audi bigwig Johan de Nysschen at the helm, Wards Auto is reporting that the automaker's next goal is to create a "de-Americanized" lineup of vehicles.
This plan essentially consists of smaller cars and smaller-displacement engines to make Infiniti more attractive for buyers in Europe and Asia - two regions that tend to skew more toward smaller vehicles and smaller powerplants. To this point, Infiniti has been focused on vehicles better-suited to the US market - in fact, its smallest engine is a 3.7-liter V6 with 330 horsepower, and it doesn't offer a single diesel.
The first step in this transformation will be part of the Daimler-Nissan engine deal that will see a four-cylinder diesel eventually used in the 2014 Q50, but the report also reconfirms the importance of the soon-to-arrive Q30 production model (a concept of which was revealed last week in Frankfurt), along with the idea of a QX30 based on the Nissan Qashqai. There's also the latest projection of a full-electric Infiniti model that Wards says will debut sometime around 2015. Of course, Infiniti isn't giving up on large cars entirely - the reports indicates that Infiniti is planning a fullsize flagship model - possibly named Q80 - to compete against German sedans like the Audi A8, BMW 7 Series and Mercedes-Benz S-Class.

Infiniti Q80 Inspiration Concept previews a fullsize future of luxury

Well, this certainly looks like a concept, doesn't it? From the wide, portal-esque door opeings to the boattail rear window design, there's just so much about the Infiniti Q80 Inspiration that looks like it would never actually reach production that we're impressed the automaker had the gumption to put the machine together and show it off at the 2014 Paris Motor Show.
This marks the first time that Infiniti has shown any sort of real intent to enter into the rarefied air of the fullsize luxury sedan segment, populated as it is by the likes of the Audi A8, BMW 7 Series and Mercedes-Benz S-Class. Those are extremely heavy hitters to market against, and Infiniti sounds anxious to throw its hat in the ring.
"We aim to do this with elegance, style, and emotion," says Francois Bancon, Infiniti Vice President, Product Strategy. "This car is making a statement. Q80 Inspiration is a precursor of a production model in this segment and, as such, integral to our future."

Weekly Recap: New bosses try to jump-start Cadillac and Lincoln

Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.