2014 Hyundai Sonata Gls on 2040-cars

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2015 Hyundai Sonata gets a shadowy preview

It's only been on the market since 2010, but such is the hectic pace of the family sedan world that the Hyundai Sonata finds itself as the elder statesmen of the midsize segment. The current, sixth-generation sedan put the Korean automaker in the hunt with its audacious Fluidic Sculpture styling and bold powertrain choices (it was the first to eschew a six-cylinder option), but time has brought with it tough new competitors from the likes of Ford, Honda, Mazda and others, so it's time for a new model.
Previewed here in this official teaser rendering is an all-new, seventh-generation model, and at first blush, it looks markedly more conservative and refined than its predecessor, with more restrained surfacing and a more traditional six-sided grille. Scheduled for a world premiere in Korea later this month, the Sonata is expected to make its first show circuit appearance at the New York Auto Show in April.
Built atop a platform with significantly more advanced high-strength steel (51 percent vs. 21 percent) and increased use of structural adhesives, the Sonata's bones promise to be both more rigid (by 40 percent) and lighter. Cloaked in Fluidic Sculpture 2.0 bodywork, so far Hyundai isn't saying much about powertrain updates, but it is trumpeting a redesigned interior with a new infotainment interface and redesigned seats.

Hyundai, ARK Performance combine for SEMA-bound Legato Genesis Coupe

The latest body-kitted Hyundai Genesis Coupe scheduled to appear at the Specialty Equipment Market Association (SEMA) show in Las Vegas is the ARK Performance Legato Concept. In a nod to performance fiends, Hyundai built a stroker V6 good for 400 horsepower and 425 pound-feet of torque to really set the coupe off.
The extra power is a very good thing when one considers how fast the Legato Coupe looks. Speaking of the Italian musical term "legato," it translates to "tied together," and it was the theme ARK adhered to when it designed the car. In ARK's words, the the Legato conveys "the seamless integration of exotic design, tuned performance and luxury coupe interior ambience."
ARK's body kit includes front and rear bumpers, side skirts, deck lid and "wide-body cues." The 3.8-liter V6 was stroked to 4.0 liters courtesy of JE pistons, connecting rods and a billet steel crankshaft. ARK supplied an intake system and headers, and bolted on a lightweight pulley kit. An ARK oil cooler keeps the engine running at the right temperature. The tuning company also bolted on one of its dual-mass flywheels and carbon clutch kit to handle the extra power.

Hyundai shows us two more Super Bowl commercials

Hyundai is gearing up to show five commercials during this year's Super Bowl, and you've probably already seen one of them called Don't Tell that's been airing on television for weeks now. The Korean automaker has released two of the other four ads, though it looks like it might keep the headlining ad for the three-row Santa Fe, called Epic PlayDate, under wraps until the big game.
Of the two ads published on YouTube, we like Stuck the most, which features the Sonata Turbo. It presents all of the horrid things you could be stuck behind on the highway as reason enough for buying a boosted Sonata with its ample passing power.
The other commercial, called Excited, features the 2013 Hyundai Genesis. Our funny bone didn't tingle much with this one, and it contains a grammar bugaboo that's a pet peeve of some editors in the Autoblog virtual offices. Can you spot it? Scroll below to take the challenge and let us know in the comments.