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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Hyundai Genesis Coupe to get bigger, lux up?

With the all-new, 2015 Hyundai Genesis Sedan hitting the road, it puts the current Genesis Coupe in a rather weird spot. The sporty model is starting to get a bit long in the tooth, and for 2015, it's dropped its four-cylinder engine in the US. Hyundai isn't letting the car whither on the vine, though. Behind closed doors, the Korean automaker is rumored to be working on a new coupe to transform the vehicle from something of a pony car in the current guise into a luxury grand tourer with avante garde styling.
The next-generation Genesis Coupe would reportedly borrow its design inspiration from the Hyundai HND-9 Sports Coupe Concept from the 2013 Seoul Motor Show, according to Australian site Go Auto. The key to the new model is growing it larger to be able to seat four adults and giving it more grown-up styling at the same time. Go Auto claims that the coupe could finally get a V8 engine option and possibly a V6 and turbocharged four-cylinder in at least some markets, too. It's slated for a possible 2016 unveiling.
Even during the HND-9's unveiling, Hyundai admitted that the concept projected of the design direction for future models. Its styling was certainly a big shift from the current Genesis Coupe with more hard creases, a wide, mesh grille and butterfly doors. The show car also packed a 3.3-liter turbocharged, direct-injected engine with 364 horsepower and an eight-speed automatic transmission driving the rear wheels.

2014 Hyundai Accent gets updated styling, added convenience features

Integrated blind-spot mirrors are hardly a luxury item, but they're one of the simplest yet most welcome equipment developments we've seen in some time, and we're glad to see them beginning to spread throughout the industry's offerings. The 2014 Hyundai Accent is the latest car to get them, along with a host of other new features.
Chief among the changes to Hyundai's entry-level offering are new projector headlamps that combine LED accents with a welcome-light function, along with an available B&M Racing sport shifter on the five-door SE hatchback. Other small-but-useful standard-equipment updates include triple-flash turn signals and sliding sun visors, while uplevel SE models are treated to a tilt/telescope steering wheel, updated audio system with improved ergonomics and voice recognition, auto-up driver's side window and the aforementioned upgraded projector headlamps.
Mechanically speaking, the Accent appears unchanged, with the sole engine offering consisting of Hyundai's well-regarded 1.6-liter Gamma four-cylinder delivering 138 horsepower and 123 pound-feet of torque to go along with its fuel economy ratings of 27 miles per gallon city and 38 highway.