2014 Hyundai Santa Fe Sport 2.4l on 2040-cars

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VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.

2014 Hyundai Veloster Re:Flex brings the bling

Despite launching in late 2011, Hyundai has managed to keep its funky Veloster hatchback relatively fresh in our minds, with the Turbo and R-Spec, several special edition models and even a cloth-roofed concept. Here at the 2014 Chicago Auto Show, we're seeing the next iteration of Veloster creativity, the limited-edition Re:Flex.
The Veloster Re:Flex isn't a hugely different car from the standard hatchback, and the theme of this car is chrome, chrome, chrome. Hyundai has added 18-inch chrome-finished wheels, chrome door handles and chrome hood accents (yep). There's also the usual Re:Flex badging on the actual hatch itself. Inside, the Re:Flex gets full leather seating, in either black or red, and the car can be purchased in a new Ice Pearl color, in addition to Century White, Vitamin C (orange), Ultra Black and Boston Red.
Hyundai is only offering the Re:Flex edition on the base Veloster, powered by a naturally aspirated 1.6-liter inline four-cylinder engine. All Re:Flex models are fitted with the company's six-speed dual-clutch automatic transmission (sorry, manual fans).

2013 Hyundai i10 gets Frankfurt showing, official engine lineup [w/videos]

Hyundai strutted its tiny but fashionable i10 onto the Frankfurt floor today, showing off the new, second-generation city car to the assembled media. The i10 was originally unveiled in August, although at the time, we didn't have much info on powertrains or other items.
Europe, where the i10 will be sold, gets a pair of gas-powered engines from Hyundai's Kappa family, displacing 998cc and 1.25 liters, respectively. The smaller, three-cylinder engine is limited to just 65 horsepower and 69 pound-feet of torque. It's also available with an LPG option, which adds one hp at the cost of three lb-ft of torque. Opt for the 1.25-liter, four-cylinder mill and you'll get a positively reckless 85 horsepower and 88 pound-feet of torque. Both engines are available with the driver's choice of a five-speed stick or a four-speed automatic.
Lack of thrust aside, can we all agree that the i10 is a sharp looking city car? It's compact dimensions belie a reasonable amount of cabin space, all in a wrapper of the stylish, fluid lines that Hyundai is known for. We'd argue it looks even better in these pictures than it did the first time we saw it. Hop up top for our live images from Frankfurt, or scroll down to the bottom for an official press release and images from Hyundai. The company's European arm as also assembled quite a number of Q&A style videos about the new car, for your edification.