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Hyundai's zombie obsession is just good business

In case you somehow missed it, Hyundai has enjoyed a long and fruitful relationship with The Walking Dead, the critically acclaimed zombie apocalypse show that entertains the masses while they're waiting for the next season of Game of Thrones. Fans of the show will recognize Rick, Michonne, Carol, Maggie and Glenn's mint green Hyundai Tucson, a staple vehicle for the crew of survivors, but the relationship between manufacturer and show goes far beyond that. There's a whole line of Zombie Survival Machines, as well as a special-edition production model (shown above). Heck, even Hyundai's post-LA Auto Show party featured actors staggering about as startlingly realistic walkers (TWD's name for zombies).
So what is it about the dead that quickens the pulse of Hyundai's marketing department? Ward's Auto has a great interview with Steve Shannon, the brand's US vice president of marketing. In it, Shannon describes the sudden nature of the tie-in between the show and the automaker, while describing how the company's corporate overlords in South Korea saw the results of the deal. It's an interesting insight into automotive product placement, as well as Hyundai's marketing philosophy and plans for the future (spoiler alert: the Tucson, which has had a role in the show for several seasons, was seemingly abandoned at the end of season four).
Head over to Ward's and have a look.

2015 Hyundai Azera appears refreshed in Miami

Hyundai has taken the unusual approach of debuting a newly refreshed model - the refreshed 2015 Hyundai Azera - at the Miami International Auto Show instead of one of the larger usual suspects (the LA Auto Show is just around the corner). According to Hyundai, Florida is a large market for the Azera sedan, which surely had something to do with the decision to debut in Miami.
There aren't many big changes to the Azera for 2015, but what has been updated is meaningful, starting with redesigned front and rear fascias, standard 18-inch alloy wheels and LED fog lights on Limited models. Inside, an eight-inch display - all the better to work with Hyundai's latest Blue Link system - joins a new center stack design as notable improvements. On the safety front, Blind Spot Detection with Rear Cross Traffic alert and Lane Change Assist are now standard.
Power still comes from the well-regarded 3.3-liter V6 with 293 horsepower and 255 pound-feet of torque. While none of the changes for 2015 are likely to make the Azera into a best seller in the highly competitive large-car market, where models like the Chevy Impala, Toyota Avalon and Buick LaCrosse live, not to mention Hyundai's sibling from Kia, the Cadenza, we're sure Azera buyers will be happy with the updates all the same.

Hyundai shows us two more Super Bowl commercials

Hyundai is gearing up to show five commercials during this year's Super Bowl, and you've probably already seen one of them called Don't Tell that's been airing on television for weeks now. The Korean automaker has released two of the other four ads, though it looks like it might keep the headlining ad for the three-row Santa Fe, called Epic PlayDate, under wraps until the big game.
Of the two ads published on YouTube, we like Stuck the most, which features the Sonata Turbo. It presents all of the horrid things you could be stuck behind on the highway as reason enough for buying a boosted Sonata with its ample passing power.
The other commercial, called Excited, features the 2013 Hyundai Genesis. Our funny bone didn't tingle much with this one, and it contains a grammar bugaboo that's a pet peeve of some editors in the Autoblog virtual offices. Can you spot it? Scroll below to take the challenge and let us know in the comments.