2014 Hyundai Genesis Coupe 3.8 Ultimate on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Hyundai Genesis Coupe to get bigger, lux up?

With the all-new, 2015 Hyundai Genesis Sedan hitting the road, it puts the current Genesis Coupe in a rather weird spot. The sporty model is starting to get a bit long in the tooth, and for 2015, it's dropped its four-cylinder engine in the US. Hyundai isn't letting the car whither on the vine, though. Behind closed doors, the Korean automaker is rumored to be working on a new coupe to transform the vehicle from something of a pony car in the current guise into a luxury grand tourer with avante garde styling.
The next-generation Genesis Coupe would reportedly borrow its design inspiration from the Hyundai HND-9 Sports Coupe Concept from the 2013 Seoul Motor Show, according to Australian site Go Auto. The key to the new model is growing it larger to be able to seat four adults and giving it more grown-up styling at the same time. Go Auto claims that the coupe could finally get a V8 engine option and possibly a V6 and turbocharged four-cylinder in at least some markets, too. It's slated for a possible 2016 unveiling.
Even during the HND-9's unveiling, Hyundai admitted that the concept projected of the design direction for future models. Its styling was certainly a big shift from the current Genesis Coupe with more hard creases, a wide, mesh grille and butterfly doors. The show car also packed a 3.3-liter turbocharged, direct-injected engine with 364 horsepower and an eight-speed automatic transmission driving the rear wheels.

Honda readying Veloster-rivaling concept for Beijing?

Maybe the rumors of the CR-Z's death have been exaggerated. Honda has just released the first teaser of a new concept that it plans to debut at the Beijing Motor Show at the end of April. It shows off a sporty looking coupe that looks like the child of a CR-Z and Hyundai Veloster. However, the concept looks to be for the Chinese market, as it's a joint proposal with one of its domestic partners there, Guangqi Honda Automobile.
Unfortunately, we don't have any other details about the concept yet - not even a name. The teaser also doesn't give a very good indication of the car's size. It appears to be roughly the size of a small coupe, and if Honda hadn't already tried the idea with the CR-Z, you could almost see it as a modern CRX, but it could be a little bit larger, too.
In addition to the coupe concept at the Beijing show, Dongfeng Honda will premiere the concept for the next Spirior, which is the foreign version of the Accord. Guangqi Honda will also bring a mid-size SUV and the third-generation Fit. Acura will also be there and will have both the NSX Concept and a model of its powertrain. Scroll down for the full release about everything Honda will show in China.