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Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.

Hyundai sells its 10,000,000th Elantra

There aren't many nameplates that have sold over 10 million units in the history of the automotive industry. In fact there have only been ten, and now Hyundai has joined the list for the first time with the Elantra.
Launched 24 years ago, the Elantra has far and away been Hyundai's top selling model. Now in its fifth generation, the Elantra is sold as a coupe, sedan and wagon, and under the Avante name in its home market. It's one of the top selling cars in the world, and Hyundai has earned the right to crow that it has sold its 10,000,000 of them globally. That means that, on average, Hyundai has sold more than 45 new Elantras every hour of every day of every year since its introduction in 1990.
Other models in the 10 Million Club include the Toyota Corolla, Honda Civic, VW Beetle and Golf, and the Ford Model T and F-Series. The latter might still be considered the most impressive, selling over 34 million units - the vast majority in the US - to be America's top-selling vehicle for over 30 years running.

Hyundai Genesis V8 HTRAC may come with performance orientation

When the second-generation Hyundai Genesis arrives in dealers, customers looking for the new all-wheel-drive variant will need to settle for the 3.8-liter V6. This is no bad thing, as the V6 is a sound engine, but what if you want that brawny, 429-horsepower, 5.0-liter V8? For now, you're stuck spinning the rear wheels.
A report from AutoGuide, though, claims that the new HTRAC all-wheel-drive system could be mated up to the Genny Sedan's optional V8 engine at a later date, as part of a new performance version. According to spokesman Miles Johnson, a performance-minded Genesis, perhaps in the same vein as the first-generation R-Spec, is being looked at by the powers that be at Hyundai and that there "may be a market demand for such a model."
Whether it'd add on to the V8's 429 ponies, or simply shore up other parts of the car while adding the AWD system remains to be seen. Of course, if we hear any more on an AWD, V8-powered, performance version of the new Genesis Sedan, we'll be sure to let you know.