2010 Hyundai Elantra Blue Sedan 4-door 2.0l on 2040-cars

Auto blog

Hyundai to build test facility at N"urburgring

It looks as if Hyundai is set to build a test facility at the famous Nürburgring. Carscoop reports the Korean automaker has commenced construction on a 10,000-square-foot test center with access to the lengthy German track. Hyundai says the $7.3 million facility will help the company focus on improving the ride and handling of its vehicles through extensive research and development.
Sounds like a plan to us. While we've seen Hyundai vehicles improve on many fronts over the past few years, the company continues to struggle with suspension refinement compared to its Japanese, German and domestic rivals.
Automakers routinely flock to the Nürburgring for testing and development thanks to the track's unusual attributes. With a variety of surfaces, banking, turns, elevation and even weather, the circuit offers engineers the ability to put a vehicle through its paces in a wider range of conditions than most facilities.

First 2014 Hyundai Equus shipment adrift in Pacific Ocean

To all you Hyundai dealers and customers eager to plunk your posteriors into the broad, leather-lined seats of the redesigned 2014 Equus, we have some bad news: Your ship hasn't come in - literally. According to USA Today, a Korean freighter with the first 61 examples of the luxury sedan packed away in its belly has lost engine power in the western Pacific Ocean, and is adrift.
The ship, Morning Spruce, has apparently been without power for several days and is floating in the Sea of Okhotsk. It isn't clear when it will be repaired or reach US shores to divulge its contents. As a result of the wandering Spruce, Hyundai has reportedly had to reschedule some of its planned marketing efforts for the new model.
The 2014 Equus receives a suite of changes inside and out, including freshened styling, revamped center stack controls, a new instrument cluster and additional tech. Underneath, the rear-drive sedan gets a reworked suspension and a new sport mode to ease some of its nautical-by-nature handling. The 5.0-liter Tau V8 and eight-speed transmission - updates for 2012 - stay the course for 2014.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.