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Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

This is what Honda's new F1 engine will sound like

It appears that not even the legendary pairing of McLaren and Honda can produce a 2015-regulation Formula One engine that sounds as good as the current V8s. Much like Mercedes-AMG Petronas, McLaren Honda have released a clip of their turbocharged, 1.6-liter V6 ahead of next season, and well, at least to our ears, it's not the sweetest of singers.
We've reported on concerns that the new engines wouldn't sound "right," after years of the high-revving V8s and V10s. The more we're hearing of these new engines, the more reasonable those worries seem. That said, we'll need to wait until we really hear these cars driven in anger to render a final verdict.
Scroll down to view the official press release from Honda and to hear what the future McLaren Honda will sound like when it hits the grid in 2015. For comparison, we've also included some on-board footage of Jenson Button's McLaren's V8 from last season.

Honda builds custom Civic Si based on Forza Motorsport design contest

Forza Motorsport games are known for a few things, one of which is the extensive range of customization options available for each car. Gamers have complete control over the look and size of wheels, window tints, paints and decals, as well as various different finishes. For Forza Motorsport 5, players even have access to carbon fiber, gold, chrome, brass and camouflaged finishes.
To celebrate this, Honda held a little contest among gamers that challenged them to prepare a custom Civic Si. The winner would see their design applied to an actual car and shown at the 2014 Chicago Auto Show. This is that car. Designed by Tiffany Labedz, it was one of 170 entries in the Forza Motorsport Civic Si Design Contest. It took the title, with 17,000 votes from members of the Forza community.
Take a look up top for our live gallery, and then down below for the press release and images of the car from the press conferences as well as in Forza Horizon.